Google has set itself on a mission to make its display ads more interesting. The search giant still has high hopes of bringing its display ad business to the next level.
Google has said that in the next five years, the display ads will be more social, which means people will be able to put comments and share it with friends on social networks or even subscribe to them.
Users will be able to sign up to receive notifications when there are similar ads available to watch. 50% of the display ad campaign will have video ads where the advertisers will pay based on the number of times it is viewed and another 50% of ads will use real time bidding technology.
Google has also demonstrated various new technologies alongside which includes new video ad formats for its YouTube service, called “TrueView”. The YouTube ad formats will be launched later this year and it will give viewers the option to skip the ad if they are not interested to watch it or choose from the multiple ads displayed and watch.
The advertisers on YouTube will only have to pay when the users click to watch their ad and other YouTube ad initiatives charge them based on the number of ads viewed.
Google has said that in the next five years, the display ads will be more social, which means people will be able to put comments and share it with friends on social networks or even subscribe to them.
Users will be able to sign up to receive notifications when there are similar ads available to watch. 50% of the display ad campaign will have video ads where the advertisers will pay based on the number of times it is viewed and another 50% of ads will use real time bidding technology.
Google has also demonstrated various new technologies alongside which includes new video ad formats for its YouTube service, called “TrueView”. The YouTube ad formats will be launched later this year and it will give viewers the option to skip the ad if they are not interested to watch it or choose from the multiple ads displayed and watch.
The advertisers on YouTube will only have to pay when the users click to watch their ad and other YouTube ad initiatives charge them based on the number of ads viewed.
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