The online business firms are divided into two groups. The first group makes use of ethical B2B search engine optimization to boost their site's ranking, while the second does the same in rather unscrupulous ways. To better deal with this second group, Google, has altered its search engine algorithm.
The search engine giant made this change after inspiration from an online retailer who humiliated his customers until they felt compelled to post links to his web site on all the famous complaint forums and sites. This immoral technique helped him achieve high rankings for his web site.
Although the company's spokespeople were very vague about what exactly was going to be altered, they hinted that the search algorithm would definitely be modified for preventing such situations in the future. Google will be using a strategy that will detect the merchant from the Times article and all the other merchants along with it that provide very poor user experience. Also, it will help them penalize the web site owners as per their rankings.
Recent study has revealed that, each month, more than 11 billion searches are conducted through Google. To ensure that their message is reaching the audience, web owners should first make sure that their search engine optimization tactics are ethically sound.
The search engine giant made this change after inspiration from an online retailer who humiliated his customers until they felt compelled to post links to his web site on all the famous complaint forums and sites. This immoral technique helped him achieve high rankings for his web site.
Although the company's spokespeople were very vague about what exactly was going to be altered, they hinted that the search algorithm would definitely be modified for preventing such situations in the future. Google will be using a strategy that will detect the merchant from the Times article and all the other merchants along with it that provide very poor user experience. Also, it will help them penalize the web site owners as per their rankings.
Recent study has revealed that, each month, more than 11 billion searches are conducted through Google. To ensure that their message is reaching the audience, web owners should first make sure that their search engine optimization tactics are ethically sound.
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