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Showing posts with the label search engine algorithms

Google’s ‘Farmer Updates’ and how it helps Marketers

Google has made some major changes to its search engine algorithm since last month in an attempt to obliterate low quality websites with poor content that still rank highly in spite of these factors. Google has been facing large-scale criticism over the quality of its search results in the past and is now taking the necessary steps to improve things. This is likely to be an ongoing effort the online marketers should know about. Framer Update is the latest update to come on to the scene and is named so because it helps to reduce the visibility of content farm websites that operate by generating low quality content that is specifically created to achieve higher rankings. Studies have shown that since this update came into play, there was a 57% drop in the search engine performance of the content farm styled websites. This is definitely a positive result, as those sites that are not useful to searchers will not rank highly. However, reports have also shown that many legitimate sites have ...

Search Engine Algorithm for Google changed to Favor Web Sites with Original Content

A senior engineer from Google has confirmed that the search engine giant has altered its search engine algorithm in a way that it favors original content over content that has been copied with the view of increasing search engine rankings. The principal engineer at Google, Matt Cutts, confirmed last week that the search engine has indeed implemented a targeted change in its search algorithm. This algorithm has been designed in a way that will re rank those sites that have copied content from other web sites and also those sites that have considerably “low levels of original content”. Although many users will not notice this change, the change I algorithm will affect over 2 per cent of the search queries. Cutts says, “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site's content”. This change has apparently come in response to the questions challenging the quality of Google'...

Google Finally Taking Steps to Stop Unscrupulous Methods of SEO

Google's New Year Resolution to come down heavily on Black Hat SEO techniques is finally taking shape. Google has reportedly been sending emails to site owners confirming that their website has been blacklisted due to “unscrupulous link building or cloaking”. The web masters have been told to remove all the offending linking and coding so that they can be considered for re-indexing on Google's Search Engine Result Pages. Of course, Google has been doing this since a long time, often dumping websites that actively participated in the dark arts of search engine optimization. However, it is rare that they would contact a web master directly to explain why they have been dumped. Although Google is taking steps to eradicate Black Hat techniques, it does not mean that it has become more vigilant. There are many more spam sites battling with search engine algorithms - and winning. This attempt of Google by informing web owners and removing their site for 30 days is more or less going ...

Google Part of yet another Argument

There has always been a tenuous relationship between Google, the search engine giant and the tens of thousands of websites that try to gain and attract Google's coveted search engine traffic. However, there is a sense of merit to both sides of the argument and the debates that are conducted are completely understandable. For starters, Google has always claimed that it works on behalf of the web searcher and not on behalf of the website. But, the long list of web owners and various SEO professionals say that Google should do more for the websites, since it is the website's that create their listings and bring in the profits. The latest debate basically brings Google's anti-trust authority into question. The web owners have started questioning Google's placement search results, such as Google Image search, Google news and Google local. This is yet another tricky debate where in both parties seem to be right. But have these recent updates, in Google's search engine alg...

Google Alters its Search Algorithm to discourage unethical SEO practices

The online business firms are divided into two groups. The first group makes use of ethical B2B search engine optimization to boost their site's ranking, while the second does the same in rather unscrupulous ways. To better deal with this second group, Google, has altered its search engine algorithm. The search engine giant made this change after inspiration from an online retailer who humiliated his customers until they felt compelled to post links to his web site on all the famous complaint forums and sites. This immoral technique helped him achieve high rankings for his web site. Although the company's spokespeople were very vague about what exactly was going to be altered, they hinted that the search algorithm would definitely be modified for preventing such situations in the future. Google will be using a strategy that will detect the merchant from the Times article and all the other merchants along with it that provide very poor user experience. Also, it will help them pe...

Google Has Successfully Plugged another Horrific SEO Tactic

Recently, Google, the world's largest search engine giant, plugged a really offensive SEO tactic that was adopted by web sellers in order, to help them boost their page ranking results. This unscrupulous strategy basically targeted negative reviews, as a means of increasing targeted traffic. This in turn would help reach the top pages of Google's search engine results. Google had started adjusting their algorithms when an article was published that stated that Clarabelle Rodriguez had an extremely traumatic experience with a website that was known as, 'DecorMyEyes'. For starters, she was unhappy with her purchase, so she asked for a refund. This action, almost immediately triggered an avalanche of hate mail. One email even said that, “I am watching you.” The owner of the website was Mr. Borker. He was arrested last October after Ms. Rodriguez went to the police to file a formal complaint. His website once had a space in the coveted top ten listings. But now his page is ...