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Google Finally Taking Steps to Stop Unscrupulous Methods of SEO

Google Finally Taking Steps to Stop Unscrupulous Methods of SEO
Google's New Year Resolution to come down heavily on Black Hat SEO techniques is finally taking shape. Google has reportedly been sending emails to site owners confirming that their website has been blacklisted due to “unscrupulous link building or cloaking”. The web masters have been told to remove all the offending linking and coding so that they can be considered for re-indexing on Google's Search Engine Result Pages.

Of course, Google has been doing this since a long time, often dumping websites that actively participated in the dark arts of search engine optimization. However, it is rare that they would contact a web master directly to explain why they have been dumped.

Although Google is taking steps to eradicate Black Hat techniques, it does not mean that it has become more vigilant. There are many more spam sites battling with search engine algorithms - and winning.

This attempt of Google by informing web owners and removing their site for 30 days is more or less going to fail. Nonetheless, this at least shows that search engines are doing something about black hat SEO practices. Unfortunately, there are many more sites slipping through loopholes and managing to rank high on Google. Well, the problem is there. But, where is the solution, we ask?

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