Recently, Google has just released its latest update to its immensely popular search engine – a web indexing system that engineers and software developers call Caffeine.
When Caffeine was still in its testing phase, Google said that it would be stepping up on its efforts to provide faster speeds, more accuracy and better understandability of each of the search results.
Martin McNulty, who is an SEM specialist at TrafficBroker has said that the upgrade comes as a direct threat to Microsoft’s Bing and has the potential of stealing its limelight. He has also said that “Google have let Caffeine quietly slip out. It talked about vertical specific searches while quietly doubling the speed and starts introducing real-time results and news feeds.”
Bing was first launched with a massive media budget and still presents itself as an alternative to what users are still satisfied with. However, despite Microsoft’s marketing efforts with Bing, the Google search still has a major share of the search engine market.
When Caffeine was still in its testing phase, Google said that it would be stepping up on its efforts to provide faster speeds, more accuracy and better understandability of each of the search results.
Martin McNulty, who is an SEM specialist at TrafficBroker has said that the upgrade comes as a direct threat to Microsoft’s Bing and has the potential of stealing its limelight. He has also said that “Google have let Caffeine quietly slip out. It talked about vertical specific searches while quietly doubling the speed and starts introducing real-time results and news feeds.”
Bing was first launched with a massive media budget and still presents itself as an alternative to what users are still satisfied with. However, despite Microsoft’s marketing efforts with Bing, the Google search still has a major share of the search engine market.
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