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Google is now being pressed by the U.S. Justice Department to let it monitor its business operation in order to gain approval of the company’s $700 million acquisition of travel data provider, ITA Software Inc. Google has been resisting the department’s demands, as this would give the government the authority to review company behavior that could potentially hurt competition. For instance, officials want Google to assure them that it isn’t ranking its services higher than its competitors in the search results. These negotiations between Google and the government are the latest signs that federal antitrust authorities are concerned about Google’s dominance as the world’s most popular search engine. The Federal Trade Commission is considering conducting its own antitrust investigation of the company’s operations. Google’s rivals, Microsoft and Kayak have accused the company of intentionally harming the competition. The outcome of the Justice Department’s probe into the ITA acquisition ma...

Recently, Google has just released its latest update to its immensely popular search engine – a web indexing system that engineers and software developers call Caffeine. When Caffeine was still in its testing phase, Google said that it would be stepping up on its efforts to provide faster speeds, more accuracy and better understandability of each of the search results. Martin McNulty, who is an SEM specialist at TrafficBroker has said that the upgrade comes as a direct threat to Microsoft’s Bing and has the potential of stealing its limelight. He has also said that “Google have let Caffeine quietly slip out. It talked about vertical specific searches while quietly doubling the speed and starts introducing real-time results and news feeds.” Bing was first launched with a massive media budget and still presents itself as an alternative to what users are still satisfied with. However, despite Microsoft’s marketing efforts with Bing, the Google search still has a major share of the search ...