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Facebook Paving its Way to Becoming the Strongest Business Platform in the World

Facebook Paving its Way to Becoming the Strongest Business Platform in the World
Facebook is now no longer only a web service with more than 500 million users and neither is it going to make money by advertising against those users. It is that one platform on which thousands of online businesses are now going to take shape. Eventually, Facebook will earn lots from each one of those businesses.

The social networking giant had never hidden its platform ambitions. It has been talked about as a platform by Mark Zuckerburg and other Facebookers for a couple of years now. A big step in that direction was the release of the OpenGraph API, which allows any website to become a colony of Facebook. On Monday, Facebook made an announcement that it would begin requiring credits for all the in game purchases of the virtual goods. The site would be taking a 30 percent cut from every sale. This was another indication of which direction the company is heading towards.

However, the emerging power of Facebook was clearly visible at the second Inside Social Apps conference that was held at San Francisco. Although the conference was devoted to all the other social platforms, the audience clearly believed that Facebook was the only one that matters. The first two companies to start building dominant platforms were Google and Microsoft. Looks like Facebook is the next in the line, probably even more dominant than the others.

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