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Google May Come Down Strongly on Black Hat SEO Practices this Year

Google May Come Down Strongly on Black Hat SEO Practices this Year
One of the Twitter posts from Matt Cutts says Google is going to come down strongly on all those websites that use negative SEO practices. However, Google has not yet come up with any official statement regarding how it is going to respond to such practices. According to Matt Cutts' Twitter post, Google will start looking into black hat practices like cloaking in the first quarter of the New Year.

Now is the time for web masters to look into their sites and the search engine optimization practices used! They should make sure that their website does not make use of any unethical optimization practice. The Twitter post from Matt Cutts says, “Not just page content matters; avoid different headers/redirects to Googlebot instead of users”.

The black hat practices may not just be limited to cloaking. Google will be looking closely into the other manipulative search engine optimization practices as well. It may even purge the websites with negative techniques. Though we don't know when this is going to happen, one thing remains sure: many websites and brands are going to be seriously affected by the re-indexing and ranking that is impending in 2011. So, web masters, if you want to stay with Google, make sure you clean your website and get rid of all the negative search engine optimization tactics.

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