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Showing posts with the label seo practices

Google Finally Taking Steps to Stop Unscrupulous Methods of SEO

Google's New Year Resolution to come down heavily on Black Hat SEO techniques is finally taking shape. Google has reportedly been sending emails to site owners confirming that their website has been blacklisted due to “unscrupulous link building or cloaking”. The web masters have been told to remove all the offending linking and coding so that they can be considered for re-indexing on Google's Search Engine Result Pages. Of course, Google has been doing this since a long time, often dumping websites that actively participated in the dark arts of search engine optimization. However, it is rare that they would contact a web master directly to explain why they have been dumped. Although Google is taking steps to eradicate Black Hat techniques, it does not mean that it has become more vigilant. There are many more spam sites battling with search engine algorithms - and winning. This attempt of Google by informing web owners and removing their site for 30 days is more or less going ...

Google May Come Down Strongly on Black Hat SEO Practices this Year

One of the Twitter posts from Matt Cutts says Google is going to come down strongly on all those websites that use negative SEO practices. However, Google has not yet come up with any official statement regarding how it is going to respond to such practices. According to Matt Cutts' Twitter post, Google will start looking into black hat practices like cloaking in the first quarter of the New Year. Now is the time for web masters to look into their sites and the search engine optimization practices used! They should make sure that their website does not make use of any unethical optimization practice. The Twitter post from Matt Cutts says, “Not just page content matters; avoid different headers/redirects to Googlebot instead of users”. The black hat practices may not just be limited to cloaking. Google will be looking closely into the other manipulative search engine optimization practices as well. It may even purge the websites with negative techniques. Though we don't know whe...

Google Alters its Search Algorithm to discourage unethical SEO practices

The online business firms are divided into two groups. The first group makes use of ethical B2B search engine optimization to boost their site's ranking, while the second does the same in rather unscrupulous ways. To better deal with this second group, Google, has altered its search engine algorithm. The search engine giant made this change after inspiration from an online retailer who humiliated his customers until they felt compelled to post links to his web site on all the famous complaint forums and sites. This immoral technique helped him achieve high rankings for his web site. Although the company's spokespeople were very vague about what exactly was going to be altered, they hinted that the search algorithm would definitely be modified for preventing such situations in the future. Google will be using a strategy that will detect the merchant from the Times article and all the other merchants along with it that provide very poor user experience. Also, it will help them pe...