Skip to main content

Optimizing Your Website for Local Search

Local search engine optimization can be equally time-consuming as regular search engine optimization. However, the same rules apply to both. Quality links and excellent content are a must. Only the tactics are a little different.

Small businesses especially require local search engine optimization. The proportion of Google result pages that show a map is one is to thirteen. Then, Google changed its Local Business Center to Google Places. This enables companies to communicate with customers and supplement their profile information including product offerings, coupons, etc. At present, Google is assumed to serve maps more than 1 billion times a month.

All you need to do is get your business listed in Google Places. This utility is absolutely free of cost. Although everybody focuses on Google, do not forget to register with Yahoo! Local and Bing Local. Then search for your brand name on the Internet. Include the city and the locality you are supposed to be listed in. if you are not listed in, it means that the data is not matched correctly. You will then have to take corrective measures. Therefore, it is always wise to verify business information in the local search results.

Also, get listed in all the local directories. This will give you more exposure and more traffic.

Comments