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Small businesses are now increasingly turning towards the Internet to market their products and services, and this year, it seems that they will be investing more time and money on the search engine optimization campaigns by using social media marketing. Recent studies have shown that search and social channels are now becoming major priorities for SMB marketers across the world. It has been found that nearly half of all SMBs already have social media marketing campaigns in place, and about 28 percent are currently using basic SEO tactics to improve rankings in organic results. Both SEO and social media marketing will see major gains this year, and more and more people have started adding social media and SEO to their marketing campaigns. This means that nearly three fourth of the SMBs will have their own social media marketing campaigns by 2012, and nearly half will use SEO to boost their businesses. The competition will also get fiercer. And the more intense the competition means ...

Search Engine Optimization has now become so valuable that experts are claiming that every online business employee should receive some kind of basing training in SEO. Many SEO experts have been saying that for an online business to really be careful, it is important for every employee to possess certain SEO skill sets. Basic SEO knowledge will benefit all team members of any online business right from the bloggers and content writers to the IT team as well as the management. It is believed that many online businesses are missing out on opportunities by not educating their staff about the importance of SEO to a company’s turnover. Every group should be trained on the importance of search and how it can affect the revenue of a company. Once employees start recognizing the role that SEO plays in driving traffic to a site and in bringing in more leads and sales, then SEO activities will start becoming a priority. What with the competition for more attention growing by the hour, many onl...

With the New Year well on its way, it has become increasingly clear that more and more small businesses have begun to opt for Search Engine Optimization (SEO) in their B2B digital marketing campaigns as a way to save money and market just as effectively. In the years before, very few small businesses were seen to utilize SEO as a marketing strategy. However, this year, it was found that many more small-medium sized businesses have been turning to search engine optimization as a way to enhance their B2B initiatives. A 36 percent increase in the number of businesses was observed. It was also found that companies that are currently using SEO as a marketing technique were up to 27 percent from 19 percent. Social media is also becoming increasingly popular for small businesses as a part of their B2B digital marketing operations. Search engine marketers have also said that SEO is absolutely necessary for website, as it helps to bring in traffic to the a site and thus increases business.

Businesses that are looking to improve the Search Engine Optimization (SEO) campaigns should strive to get accepted into Google News, which is a great way of increasing click through rates. Horst Jopen of Econsultancy says that producing great and unique content for a website and based on this content being able to get yourself to ranking on Google News is a great way to generate traffic to your web pages. What’s more, he also suggests that businesses should regularly update their website with the latest updates and news, as Google is constantly on the lookout for fresh and relevant content and stories. Very recently, Sam Tilston, the CEO of Awesome Resources said that almost every company and business is willing to speng large sums of money on improving their SEO campaigns. However, Mr. Horst Jopen also added that news on a website can help businesses get increased click through rates, thus generating more traffic for them. One of the first things that Google tracks is whether a site ...

Trustworthy reports have shown that Google has rolled out a new navigation bar to the public after nearly 6 months of rigorous testing. This navigation bar could help improve the overall efficiency of the news content marketing services, as it helps to move relevant articles higher up in the search engine rankings, which in turn leads to increased traffic, increased sales and increased effectiveness of the search engine optimization techniques. This navigation bar is shorter than the one before and has more graphics and color in its interface. It also helps to efficiently remove clutter by grouping all the extra links in a menu. The bar has reportedly been inspire by Google Chrome and also helps by removing link underlining and replaces it with a colored bar that allows for more spacing between the links. What’s more, the site also boasts of having an extra gear icon that provides more options and preferences for the user accounts. Google has tested the new navigation top bar last week...

The introduction to Google Instant search has not changed search engine optimization. This interpretation was made by Jake Hird who is a senior research analyst at Econsultancy. Econsultancy is a digital marketing community. Hird believes that Google Instant was introduced for improving user experience, not altering the algorithm for listing pages. This essentially means that companies can maintain their methods for promoting their online business. Also, they can continue placing their keywords in stories in order to make them more relevant to the web browsers. Google, the search engine giant, completely dominates the search engine market. A study, carried out earlier this month, revealed that more than 66.6 per cent of all the searches that are conducted on the World Wide Web were done through Google in the month of December. According to Hird, extremely little has changed in the search engine optimization world after the introduction of Google Instant. “We just put out our SEO [searc...

Many a times, we see that new companies tend to miss out on a few, important steps when it comes to marketing their website products and services. If the site lacks in SEO follow up and Google AdWords campaign, all the money invested in the construction of the site would prove to be a complete waste. Also, another important thing the site must contain is original and quality content. Without these things, the site is sure to end up in a bad state. Being in the search engine optimization market, all of us are aware of how content is king. Website and SEO marketing need good quality content for effective website promotion. All SEO marketing strategies are applied to make the website get recognized by the search engines. If that does not happen, your website will just sit in the web arena and do nothing. Therefore, it is important to use good content for promotion strategies like article marketing, blog postings and the like. This allows the website to gain traffic and, in the long run, c...

Local search engine optimization can be equally time-consuming as regular search engine optimization. However, the same rules apply to both. Quality links and excellent content are a must. Only the tactics are a little different. Small businesses especially require local search engine optimization. The proportion of Google result pages that show a map is one is to thirteen. Then, Google changed its Local Business Center to Google Places. This enables companies to communicate with customers and supplement their profile information including product offerings, coupons, etc. At present, Google is assumed to serve maps more than 1 billion times a month. All you need to do is get your business listed in Google Places. This utility is absolutely free of cost. Although everybody focuses on Google, do not forget to register with Yahoo! Local and Bing Local. Then search for your brand name on the Internet. Include the city and the locality you are supposed to be listed in. if you are not listed...

With more and more people connected to the Internet, Google receives more than 500 million search requests every day. As of now, there are around 110 million unique websites in operation and more than 1 trillion URLs. Big and small businesses alike face a challenge in being found in this haystack of websites. But the solution is simple. Search engine optimization is what helps websites to enhance their visibility on the World Wide Web. An effective SEO campaign can most assuredly place a website at the top of search engine results and make sure that it is seen and visited by a wide audience. Go through these tips and allow your online business to stand out and get noticed by customers: Keywords related to your online business should be used. This point should be kept in mind especially when the title tags have to be created. Although readers don't notice them, they are extremely important for the search engine spiders. Encourage back links from other websites. If you have good rela...

All of us know how important Page Ranks are. Especially, since Page Rank is the number one tool used by Google for establishing a site's importance and visibility. Now, Google has updated the Page Rank on their popular toolbar. This step has resulted in much delight of web owners all over the world. Page Rank is a great indicator of the search engine optimization of a website. It tells web masters how their optimization techniques are faring for their website. This is done by checking the Google “score” for each and every page of the website. Many landing pages of websites seem to rank higher since Google's Page Rank has been updated. The Page Rank score assigned to many of these landing pages ranges from zero to ten. What is puzzling is that Google has taken almost a year to update its Page Rank algorithm. However, at least the hard work and efforts put in by countless SEO services agencies all over the world for their clients' websites finally looks like it is paying off....

Search engine optimization is important for every online business. The right kind of search engine optimization practices will help you rank well on all the major search engines, especially Google. On the other hand, the wrong kind of practices can spell doom for your website. Here is a list of do's and don’ts that you should follow if you want to make the most of Google and SEO. Do's: Always practice safe search engine optimization practices. Avoid cheap SEO providers because they are most likely to engage in black hat SEO practices. Techniques like content masking, doorway pages and link spamming can get your website banned from Google. Carefully plan a good strategy. See which keywords you want to rank for and have your website content contain these. Blogging is a good way of striking a conversation between a human reader and Google. Make sure your blog is regularly updated. Use free tools like Google Analytics to track down your online success. Don’ts: Fall for false promis...

Almost all sear ch engine optimization experts would agree that the Meta Keywords tag was on e of the most overrated and useless search engine optimization tactic of the last decade. This tag has continued to remain an absolutely useless memento of a bygone era in search engine optimization when over stuffing of keywords was the followed standard. Nowadays, people do not even include it in their pages anymore, and for good reason. Meta Keywords tag has proven itself useless, time and again. However, there is new evidence that suggests that Google may not be ignoring this element completely, as most of us believed. A recent forum thread on High Ranking Forum has discovered Google using the keywords in the Meta Keywords tag for filling out internal site search boxes. As per Jill Whalen, she has caught Google filling out her internal forum site search boxes with keyword phrases that were contained in the Meta Keywords tag. According to what she describes, Google “pulled the entire strin...

SEO or Search engine optimization online marketing campaigns and social bookmarking may not initially seem like powerful strategies which can work well and complement each other. However, some Internet experts do suggest that, ”combining the two can hold a range of benefits”. BlueGlass's Jordan Kasteler, a search engine optimization expert, commented that, "combining real-time social sharing with search engine optimization tactics can give websites the indexing or popularity boost that it needs". Furthermore, he went on to say that, “SEO or search engine optimization strategies should be kept simple”. He even recommended, “sticking to best practice guidelines for writing, as well as using locally-relevant keywords to boost search engine rankings”. He also highlighted the fact that, “organic rankings will last longer than popular stories on Digg”. He suggested that, “by creating content that ticks both boxes, businesses can enjoy the best of both worlds”. Mr. Jordan Kaste...

Google's New Year Resolution to come down heavily on Black Hat SEO techniques is finally taking shape. Google has reportedly been sending emails to site owners confirming that their website has been blacklisted due to “unscrupulous link building or cloaking”. The web masters have been told to remove all the offending linking and coding so that they can be considered for re-indexing on Google's Search Engine Result Pages. Of course, Google has been doing this since a long time, often dumping websites that actively participated in the dark arts of search engine optimization. However, it is rare that they would contact a web master directly to explain why they have been dumped. Although Google is taking steps to eradicate Black Hat techniques, it does not mean that it has become more vigilant. There are many more spam sites battling with search engine algorithms - and winning. This attempt of Google by informing web owners and removing their site for 30 days is more or less going ...

Get on Google Front Page is a new book that reveals all the latest search engine optimization tips. Written by Jason Matthews, this book will be a guide for websites to rise to the first page of the search results of Google. The book covers everything from organic and White Hat methods of search engine optimization to keyword research, link building, meta-description, blogging and more. It has been written for both beginners and advanced users. This book is nothing but a 20 step manual that details all the various methods that can be adopted for improving search engine results. Matthews says that his book will help people save a lot of time, efforts and money while trying to get their websites as well as blogs to the first ranking page of the search engine giant. The book explains how everything begins and depends on proper keyword research and how this can be carried out by Google's Keyword Tool External program. According to the author, keywords are important for web design as we...

A very happy new year everyone, and welcome to the year of mobile search engine optimization! I’ll pause for a moment to let my mobile colleagues stop laughing, for the year of mobile SEO has basically been an industry joke since the year 2005. Do you know that Mr. O’Reilly declared 2005 as the “year of local mobile search”? Well, almost six years have passed, but the reality is that mobile search is still growing at a rate faster than PC search. But the problem is that no one seems to know how to take advantage of this rapid growth. On the other hand, Mr. Rand Fishkin has predicted that the local mobile search will have an almost negligible effect on SEO in 2011. Nevertheless, here are two vital tactics that can primarily help you get more qualified and relevant mobile traffic: 1.First and foremost, never ever ignore mobile keywords and key phrases: The fact is that if you are currently not incorporating these keywords in your SEO online marketing campaigns, you are basically ignoring...

One of the Twitter posts from Matt Cutts says Google is going to come down strongly on all those websites that use negative SEO practices. However, Google has not yet come up with any official statement regarding how it is going to respond to such practices. According to Matt Cutts' Twitter post, Google will start looking into black hat practices like cloaking in the first quarter of the New Year. Now is the time for web masters to look into their sites and the search engine optimization practices used! They should make sure that their website does not make use of any unethical optimization practice. The Twitter post from Matt Cutts says, “Not just page content matters; avoid different headers/redirects to Googlebot instead of users”. The black hat practices may not just be limited to cloaking. Google will be looking closely into the other manipulative search engine optimization practices as well. It may even purge the websites with negative techniques. Though we don't know whe...

There are more than 21 million pages on the World Wide Web. Therefore, the competition to rank the highest in the online industry is, undoubtedly, immense. Of course, there are many different techniques that, when combined together, significantly improve the results you derive from search engine optimization. Social networking sites have now gained immense popularity when it comes to online marketing. Facebook and Twitter are the leading ones amongst these sites. The new tool that is rapidly developing its efficiency in this industry is YouTube. With YouTube, you can be rest assured that your web site will be at the top of the search engine result pages of Google. If the videos are correctly optimized within the YouTube site itself, they can be shown in the search results of Google. This will help you claim another top position in the search engine results. The only thing you have to keep in mind is the proper entry of the relevant keywords, meta-tags and meta-descriptions while you ar...

In accordance with the recent statistics published by the Search Engine Benchmark, nearly 60% of online organizations have planned to increase their virtual marketing budgets. In today's web era, success is defined by 'presence'. This very term can determine the survival or disintegration of a company. Did you know that about two billion searches are performed every single day on Google alone? Simply put, when people look at an advertisement on the television or a new gadget on print, they immediately get online and 'Search' for more information about that service or product. From science to religion, politics and fashion, the people out there want to know it all. We simply tend to search for anything and everything. But the process of 'searching' on the Internet is based on a slightly different algorithm. The formula in question consists of a combination of key words and key phrases. However, the result can have only two alternatives. The searcher can eithe...

The truth is that every web owner needs to know how to navigate through this global online platform. However, this is only possible when they have a better understanding of a concept that is commonly known as SEO or search engine optimization. A project specialist and a web guru, Mr. Jordan Kovats, recently said that, “There is a lot of information out there when it comes to search engine optimization. The hardest part is finding the right information.” Kovats himself struggled with SEO at the beginning of his profession. But this all changed when he met Brad Gosse. Mr. Kovats went on to say that, “After meeting Brad, I was able to get the correct information”. After his initial struggles, Kovats has never looked back. More so, over the years he has managed to develop an impressive track record, with regards to implementing any SEO strategies and techniques. Search engine optimization or SEO is most definitely not a new marketing technique. Since the dawn of search engines, such as Yah...