The introduction to Google Instant search has not changed search engine optimization. This interpretation was made by Jake Hird who is a senior research analyst at Econsultancy. Econsultancy is a digital marketing community. Hird believes that Google Instant was introduced for improving user experience, not altering the algorithm for listing pages.
This essentially means that companies can maintain their methods for promoting their online business. Also, they can continue placing their keywords in stories in order to make them more relevant to the web browsers.
Google, the search engine giant, completely dominates the search engine market. A study, carried out earlier this month, revealed that more than 66.6 per cent of all the searches that are conducted on the World Wide Web were done through Google in the month of December.
According to Hird, extremely little has changed in the search engine optimization world after the introduction of Google Instant.
“We just put out our SEO [search engine optimization] buyers' guide and although it is something to be aware of, it doesn't actually change how the algorithms rank pages, that's the key point that a lot of people overlook sadly”, Hird added. In conclusion, the introduction of Google Instant has not affected SEO at all.
This essentially means that companies can maintain their methods for promoting their online business. Also, they can continue placing their keywords in stories in order to make them more relevant to the web browsers.
Google, the search engine giant, completely dominates the search engine market. A study, carried out earlier this month, revealed that more than 66.6 per cent of all the searches that are conducted on the World Wide Web were done through Google in the month of December.
According to Hird, extremely little has changed in the search engine optimization world after the introduction of Google Instant.
“We just put out our SEO [search engine optimization] buyers' guide and although it is something to be aware of, it doesn't actually change how the algorithms rank pages, that's the key point that a lot of people overlook sadly”, Hird added. In conclusion, the introduction of Google Instant has not affected SEO at all.
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