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Showing posts with the label search engine market

Is Google losing to Bing

In the latest reports released by Experian Hitwise, the world’s biggest search engine, Google, has apparently lost some of its global search engine market share to Bing in January of this year. With Bing going all out, can Google really lose out to Bing? In the month of January of this year, it was observed that Google’s percent share had dropped down to 67.95 from 69.67 % in December of 2010. What’s more, it was also observed that Bing’s percent share rose to 12.81 from 10.6 in December, 2010. In the overall scenario, the Bing-powered search engines right from Yahoo to Bing have jumped in popularity to a 27.44% in January of this year from a 25.77% last year. Above all, it was noticed that the Bing-Yahoo search engine success rate was found to be higher. The success rate was chalked at 81 percent, whereas Google’s was marked at 65% only.

Google Instant has not affected SEO

The introduction to Google Instant search has not changed search engine optimization. This interpretation was made by Jake Hird who is a senior research analyst at Econsultancy. Econsultancy is a digital marketing community. Hird believes that Google Instant was introduced for improving user experience, not altering the algorithm for listing pages. This essentially means that companies can maintain their methods for promoting their online business. Also, they can continue placing their keywords in stories in order to make them more relevant to the web browsers. Google, the search engine giant, completely dominates the search engine market. A study, carried out earlier this month, revealed that more than 66.6 per cent of all the searches that are conducted on the World Wide Web were done through Google in the month of December. According to Hird, extremely little has changed in the search engine optimization world after the introduction of Google Instant. “We just put out our SEO [searc...

What New with Google and Caffeine

Recently, Google has just released its latest update to its immensely popular search engine – a web indexing system that engineers and software developers call Caffeine. When Caffeine was still in its testing phase, Google said that it would be stepping up on its efforts to provide faster speeds, more accuracy and better understandability of each of the search results. Martin McNulty, who is an SEM specialist at TrafficBroker has said that the upgrade comes as a direct threat to Microsoft’s Bing and has the potential of stealing its limelight. He has also said that “Google have let Caffeine quietly slip out. It talked about vertical specific searches while quietly doubling the speed and starts introducing real-time results and news feeds.” Bing was first launched with a massive media budget and still presents itself as an alternative to what users are still satisfied with. However, despite Microsoft’s marketing efforts with Bing, the Google search still has a major share of the search ...