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Cyber criminals have moved surprisingly fast in their quest to make easy money from the recent Japan disaster. Merely hours after the devastating earthquake and tsunami struck Japan, cyber criminals have manipulated search results about this disaster with malicious links. Users who are searching on “the most recent earthquake in Japan” might come across a few malicious links to fake anti-virus software. Malware writers have used black hat SEO techniques to manipulate and push these links to the top of the search results. As soon as the news of the earthquake broke out, the Internet was immediately monitored for any kind of attacks, and true to their cause, many cyber criminals were inserting fake web pages with keywords related to the earthquake. People have been resorting to the Internet for the latest information, news and images about the Japan situation, and cyber criminals have taken advantage of this fact to further their interests. Black hat SEO is not unusual as far as current ...

Search engine optimization is important for every online business. The right kind of search engine optimization practices will help you rank well on all the major search engines, especially Google. On the other hand, the wrong kind of practices can spell doom for your website. Here is a list of do's and don’ts that you should follow if you want to make the most of Google and SEO. Do's: Always practice safe search engine optimization practices. Avoid cheap SEO providers because they are most likely to engage in black hat SEO practices. Techniques like content masking, doorway pages and link spamming can get your website banned from Google. Carefully plan a good strategy. See which keywords you want to rank for and have your website content contain these. Blogging is a good way of striking a conversation between a human reader and Google. Make sure your blog is regularly updated. Use free tools like Google Analytics to track down your online success. Don’ts: Fall for false promis...

Google's New Year Resolution to come down heavily on Black Hat SEO techniques is finally taking shape. Google has reportedly been sending emails to site owners confirming that their website has been blacklisted due to “unscrupulous link building or cloaking”. The web masters have been told to remove all the offending linking and coding so that they can be considered for re-indexing on Google's Search Engine Result Pages. Of course, Google has been doing this since a long time, often dumping websites that actively participated in the dark arts of search engine optimization. However, it is rare that they would contact a web master directly to explain why they have been dumped. Although Google is taking steps to eradicate Black Hat techniques, it does not mean that it has become more vigilant. There are many more spam sites battling with search engine algorithms - and winning. This attempt of Google by informing web owners and removing their site for 30 days is more or less going ...

SEO or search engine optimization is a very big money earner for cyber criminals. And day by day, they just seem to be getting better at it. From refining their techniques, to blending attacks, they will try almost anything to trick Internet users onto personal or malware-ridden ID-harvesting Websites. One can't deny the fact that SEO forms the basis of Internet browsing and is an integral part of any online marketing campaign. Unfortunately, over time, several fraudsters have grown wise and have started mastering the way by which SEO works. They have constantly tried to hijack these techniques in order to make the world of search engine optimization work and benefit their own selfish purposes. A simple example of SEO poisoning is where unsuspecting online browsers are sent to a site that sells fake anti malware software that offers free health scans that in turn compromise the user’s PC with malicious coding. Some of the latest SEO Black hat threats are a blend of exploit kits suc...