With its new launch of Instant Preview, Google is forcing online businesses to change their SEO strategies once again. Now, users will be able to see a screenshot of the web site before actually clicking on it. A very good feature, since it allows you to preview your search result within Google itself.
This new change in Google will totally alter the way businesses work towards achieving online search rankings. It has been introduced for the sole purpose of packing in as much information as possible in the web site's home page itself. Sean Fishlock, the marketing director of Datalink says, “For a lot of Web 2.0 companies, their image is a part of their brand, so this could be an important change for them”. Now, the web site design will play an important role in making sure that click through rates remain the same. Also AdWord users will also be affected.
The update will start rolling out to all the users around the world in the next few days. Google believes that it will make the search process easier and quicker for its users. It said, “Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine”.
This new change in Google will totally alter the way businesses work towards achieving online search rankings. It has been introduced for the sole purpose of packing in as much information as possible in the web site's home page itself. Sean Fishlock, the marketing director of Datalink says, “For a lot of Web 2.0 companies, their image is a part of their brand, so this could be an important change for them”. Now, the web site design will play an important role in making sure that click through rates remain the same. Also AdWord users will also be affected.
The update will start rolling out to all the users around the world in the next few days. Google believes that it will make the search process easier and quicker for its users. It said, “Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine”.
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