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Showing posts with the label online search rankings

Google Turning Psychic

When Google does something new, they do it with a bang, but this time they are going to do something unexpected. Google has stated that they are trying to give users search results before they even know what they want. How is this even remotely possible? Are they turning psychic? Marissa Mayer, vice president of location services said that the company is working on providing its users with results without having to search. The idea, as she said, was to push information to people. With the location in context, they can look at where users have been going on the web, with the help of the browser and a toolbar. This is a huge UI challenge that they strive to achieve. While on a PC, the search results might come up on the browser’s panel, which complements the user’s own Web browsing. For mobiles, the information provided would be based on the user’s location. The search results would be entirely based on the location of where the user is right then. They will figure out where the next mos...

Will the New Google Launch affect the SEO strategies of Online Businesses

With its new launch of Instant Preview, Google is forcing online businesses to change their SEO strategies once again. Now, users will be able to see a screenshot of the web site before actually clicking on it. A very good feature, since it allows you to preview your search result within Google itself. This new change in Google will totally alter the way businesses work towards achieving online search rankings. It has been introduced for the sole purpose of packing in as much information as possible in the web site's home page itself. Sean Fishlock, the marketing director of Datalink says, “For a lot of Web 2.0 companies, their image is a part of their brand, so this could be an important change for them”. Now, the web site design will play an important role in making sure that click through rates remain the same. Also AdWord users will also be affected. The update will start rolling out to all the users around the world in the next few days. Google believes that it will make the s...