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SEO and Clout - Shrouded by a Veil of Secrecy

If you are a law student and on your first day of college you were asked the question, “What is first degree murder?” You could simply pop open a book and learn that it consists of 3 essential elements: deliberation, intent and premeditation. Unfortunately, when it comes to the algorithms that control the functioning of the Internet marketing world, we are often shrouded by a 'veil of secrecy' that murder himself would be proud of.

But the truth is that SEO can get you only so far. In order to be a true Internet marketing professional in 2010 and beyond, one ought to have SEO expertise and Clout, or at least working knowledge of such complex algorithms. The difficulty arises from the fact that Google nor clout is willing to spill the beans on the ingenious algorithms that they have been perfecting for several years now.

Remember that the ultimate aim is not to be an expert or a web guru in every single thing you do, instead it is to be a focused, well-rounded individual that draws on every breadth of knowledge to achieve specific goals. In Toto, if you’re a Social Media expert that’s clueless about search engine optimization, get your rear in gear.

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