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SEO and Clout - Shrouded by a Veil of Secrecy

If you are a law student and on your first day of college you were asked the question, “What is first degree murder?” You could simply pop open a book and learn that it consists of 3 essential elements: deliberation, intent and premeditation. Unfortunately, when it comes to the algorithms that control the functioning of the Internet marketing world, we are often shrouded by a 'veil of secrecy' that murder himself would be proud of. But the truth is that SEO can get you only so far. In order to be a true Internet marketing professional in 2010 and beyond, one ought to have SEO expertise and Clout, or at least working knowledge of such complex algorithms. The difficulty arises from the fact that Google nor clout is willing to spill the beans on the ingenious algorithms that they have been perfecting for several years now. Remember that the ultimate aim is not to be an expert or a web guru in every single thing you do, instead it is to be a focused, well-rounded individual that dr...

SEO - The Beginning of the End

Over the past 5 years, web publishing was heavily dominated by SEO or search engine optimization. So much so that keywords became far more important than a site's actual content or audience. But this movement towards SEO seemed to be quiet dangerous, for web owners deviated from their most important goal of creating great content, to false goals, such as paid links, keywords and hacks that the audience primarily doesn't even care about. Furthermore, even venerable publishers like Forbes, completely traded in their leadership legacy, in order to chase the Huffington Post pufferfish strategy of filling up Google’s database with more posts, more low-cost content and more frequency. While, stalwarts like Time Inc. seem to be chasing SEO basics. However, the recent announcement of the Bing and Facebook partnership, which will integrate social and search results, clearly marks the beginning of the end of SEO, and some of the smartest digital publishers will soon be dropping everythin...

Yahoo Soon To Roll Out New Facebook Integrations

Yahoo has plans to establish a new way of viewing the contents from Facebook Inc. across its websites, according to people who are briefed on the matter. This plan aims to prevent users of Yahoo from defecting to the social network. As a part of a partnership with Facebook that was announced last December, Yahoo will start allowing the users to be able to view their stream of Facebook updates, which Facebook calls the “news feed” from Yahoo.com and Yahoo Mail. The company will further allow users to post actions that they take on Yahoo like uploading a photo to Yahoo's photo service Flickr, back on Facebook. According to the sources, Yahoo also plans to rename its existing Yahoo Profiles service, currently a hub where users can connect to other Yahoo users and can post information about themselves. Yahoo Pulse, as the service will be called, will offer tabs for various social networks. Initially permitting users to switch between the consuming updates, like links to articles that ...

Google, Bing or Yahoo - Which one would You Aim For With SEO

So you have just entered into the world of SEO and don’t have a clue about which search engine to target. Most probably, your search engine optimization company might have mentioned Google a few times and of course, why not it’s the most superior and popular over other search engines. But have you ever thought whether the other search engines that exist could help you? It comes as no surprise that the Google search engine dominates over others and is the main priority for most SEO campaigns. But, there are quite a number of people who do not use Google and they might be the clients that you are looking for. Google, Yahoo and Bing are the three main search engine giants with similar algorithms. So when optimizing for Google, the rest two results come along seamlessly. Well, you are getting good results and it may work well, but it doesn’t mean it will work all the time. Targeting each search engine individually will give you a better chance to rank higher than just aiming for one. When ...