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Google's SEO Practices to be Investigated by the European Commission

The European Commission has started an anti-trust investigation alleging that Google has abused its dominant position in online search market. However, only starting these proceedings does not prove the wrongdoing of this search giant. A thorough investigation will be carried out to verify whether Google has really abused its market position. Google has also allegedly lowered the Quality Score for sponsored links of vertical search services. The Commission will be looking into these allegations too. Quality Score is one of the major factors that determine the price paid by advertisers to Google. But there are always certain web sites that are unhappy with their ranking positions in search engines. At the end of it all, the allegations made by Foundem.com.uk and ejustice.fr were soundless and unfounded. Adam Kovacevich Google spokesperson said that content plays a major role while ranking web sites. Content that is original and high in quality will help a site rank high. Whereas more th...

SEO - To Be Dead or Not to Be

The Internet has been filled with rumors stating that SEO or search engine optimization is dead. Web owners and other online business entrepreneurs get apprehensive and anxious when they read titles that emphasize that “SEO is dead”. So is all this hoopla true? Well, for starters, stop spending sleepless nights over such baseless rumors. The fact of the matter is that every SEO professional out there is not scared because SEO is dead, but because it has been functioning like a zombie! For instance, every time people claim that this concept is dead, it often seems to come back with a vengeance. So, we can say that every time SEO comes back from the dead, it becomes more complex and more difficult to master and tackle. It is somehow strange to think that the more the people highlight these bizarre claims, the more SEO seems to boom by numbers and I mean money not just traffic. So what is the real truth? The truth is that the concept of SEO may not be dead, as of yet. But the viral nature...

Will the New Google Launch affect the SEO strategies of Online Businesses

With its new launch of Instant Preview, Google is forcing online businesses to change their SEO strategies once again. Now, users will be able to see a screenshot of the web site before actually clicking on it. A very good feature, since it allows you to preview your search result within Google itself. This new change in Google will totally alter the way businesses work towards achieving online search rankings. It has been introduced for the sole purpose of packing in as much information as possible in the web site's home page itself. Sean Fishlock, the marketing director of Datalink says, “For a lot of Web 2.0 companies, their image is a part of their brand, so this could be an important change for them”. Now, the web site design will play an important role in making sure that click through rates remain the same. Also AdWord users will also be affected. The update will start rolling out to all the users around the world in the next few days. Google believes that it will make the s...

Yahoo! Search BOSS V2 Coming Soon

New details about Yahoo! Search BOSS is out. Yahoo said that the BOSS will be a transition to a paid model early next year and the new version will be rounded up with monetization options and with advanced security access. Yahoo launched the BOSS (Build Your Own Search Service) in 2008 for providing developers with a way to leverage the search infrastructure and enhance innovation. The BOSS API is connected to Yahoo’s search infrastructure currently, which allows, start ups, individual developers and established consumer Internet companies to take advantage of Yahoo’s search capabilities. Initially the latest BOSS V2 platform will provide a cost-per-query model. The cost will be based on the type of services that is used and will vary from $0.40 to $0.75 CPM (cost per 1000 BOSS queries). Developers will have the option to legalize the search experience through the ad marketplace that will result from the Microsoft and Yahoo Search Alliance. Yahoo also plans to provide a nominally-price...

New Faster Image Loading Format Launched by Google

Google’s commitment to making the web faster has always been interspersed with problems, but has come out stronger than ever. Recently, they have announced an internally developed image format specially for use on the net. This could have a huge impact on the page loading speed. Photos and images take up 65% of the bytes that are transmitted per web page. It significantly slows down the web experience. The JPEG, PNG and GIF formats were established over a decade ago and are out-of-date formats. This led to Google trying to see if they could find a way to compress the images to load faster in an HTML browser without reducing its resolution or quality. They tool the wraps off the WebP image format. It is an open source project which is derived from related work to improve the video image compression. After random tests on 1 million images picked from the web, Google has determined that the average advantage to use the WebP format is 40% without any noticeable loss in the visual quality. ...

New Mobile Ad Format now in Google Ad Words

Now AdWords advertisers have the option to create ads, which can be delivered through mobile devices. These ads can also be targeted to certain devices and if you want, you can select mobile carriers. Google had launched a click to call ad format earlier this year in Beta, which can be location targeted to the mobile phones. Now, this is out of beta and it will be available to all in the coming weeks. The ads will appear as a banner text ad with a business icon, which will expand to show the business location on a map. It will also be displayed along with a click to call the mentioned contact number and an ad creative. This is great as you will be charged only when a user clicks on your ad if they are interested in your business. However, the price for the calls is yet to be confirmed. If you want to participate, you can follow the listed needs to be set up: The ad campaigns must be opted into the Google Display Network. Location extensions must be set up and the business phone number ...

SEO to be affected by New Mobile Devices

The Internet marketing strategies will see a huge change with the arrival of new devices – iPad being one of them. The thing is that, search engine optimization till now has been tailored, based on the net browser and not on mobile browser. Since customers are not eager to install an application so search sites should work with the operating systems as well as browsers of different tablets. A different strategy of search engine optimization would be applicable for these kind of devices. Now, companies will be encouraged to take advantage of a touch screen and users will be able to interact differently with the search engines in this new form of technology. The new strategy involves expanding the plus boxes by swiping or drawing circles on map interfaces allowing users to find businesses with a specific area. A lot of website designs are also a big barrier that can create a big hindrance in a SEO campaign, which includes the used of flash and implementation of bad JavaScript. Remember t...

Google’s new social networking service ‘Google Me’ to challenge Facebook

When Google launched ‘Buzz’, it seems that Facebook was facing a competitor, but that didn’t quite turn out so. Now, Google is launching another Facebook competitor "Google Me” very soon. They must have realized that Buzz wasn’t enough and they need to build a full and advanced social network site. This is a high priority project and since Facebook is a strong competitor, Google has to make it big this time. Creating the next Facebook would be a Herculean task. The Google vs Facebook social networking battle has been quite a spectacular debate for all but the fact is that the real battle is yet to start. Buzz seems vulnerable in front of Facebook and Google seems to realize that. Google Buzz and Orkut only acquired a minimal response and low customer retention as compared to the 400 million active user base of Facebook. Coming to the users, there is a mixed response. Some readers are happy that there will be a balance in the social networking world. But, some are totally sure that...

Tips for Hiring an SEO Company for Lawyer Internet Marketing

Are you looking for an SEO company to market your law firm. If you are then it’s better you do it now than later. Partnering with an SEO firm will be the greatest investment you ever done. An SEO company can help you bring targeted leads for your law profession. Search engine optimization services can it improve your website’s visibility on the Internet world and bring a competitive edge to your business. Now, you are convinced of the benefits you will get from an SEO service then here are some tips to help find a reliable SEO company before hiring them. The first main question you should ask is whether they provide a white hat SEO service. Google only recognizes white hat SEO techniques but will penalize any website following black hat SEO techniques. Another is to ask what their SEO experience is for the legal category. They must have a clear vision and knowledge about your professions. Will the SEO company provide a detailed analysis of all of the modifications and techniques benef...

Get SEO Services For Your Website

SEO Services are the search engine optimization services that help your website to get the top ranking in the search engines. To get the highest ranking in the search engines is vital for each and every sites. Otherwise, the business involved in the websites will surely suffer. Without having the right publicity and visibility in the search engines your website would not get the attention of customers. So to to get success in this field, you must find the best SEO services from SEO firms. There are several SEO services providing companies which can solve all your queries related your search engine optimizing problems. Most of these companies write contents about the description of your services, products and links to your sites. They try to write keywords and phrases that would enhance the ranking of your sites in the search engines. To rank in the search engines, it is important to have quality contents. Without such potential contents, the ranking will not be successful. Therefore, t...

Keyword, Optimization and Link Building

Among many, keyword analysis, page optimization and link building have played crucial role in getting top search engine ranking. Know about these three factors before going for your website optimization: Keyword: Keywords are taken to be the most effective point of a website to get search engines’ page rank. Keyword density checker creeps to the specified URL to get the text as a search engine. Then it displays the density of keywords removing the common stop words. When searching for keyword analysis, take the help of the SEO company that uses advanced tools to research high-traffic phrases for your site. They will tell you how many times a phrase is used and evaluate how difficult it will be to achieve high rankings. Optimization: Optimization of a website makes it comply with the top-quality of every function of a website. An effective SEO service can optimize your website for the search engines which in fact make your website visited by the visitors and ultimately by your targete...

Hire SEO Services For Your Online Business Website Success

Internet is now the best way to promote business. Creating websites for global recognition has gained enough of popularity, but also only creating simply a website is not enough. Today almost every business organizations and firms are creating their own website which leads to huge competition. So,here the key question is – what is unlikely about your site that can get maximum business or bring huge web traffic to your website? In that case if you are looking for an answer then you must note that it’s all about internet marketing. When your web or graphic designing is done, then the last things that remain is ‘internet marketing‘. Website marketing today is used as one of the most prominent tool, there are various Search Engine Optimization services available in the market, which are helpful in marketing very effectively. SEO companies’ services are the most looked for services in the online business market. You may hire a website promotion services which clearly understand your goals ...

Google Suggest Is Now More Local And Better With Spelling

Google has just started out two nifty features of its Google Suggest service as a more localized search suggest which boils down to metro areas and an auto-correction of the spellings for name search. These is the two new features whose aim is to give you a faster search experience when typing your search keywords also lessen the amount of time you devote typing these searches. The feature, localization is actually a spin-off of previous Google Suggest feature which was first limited to country searches. The new Google Suggest local feature was tailored to certain areas in U.S. This means that while typing in a specific keyword Google search quickly analyzes your search term based on your location. The another new feature of Google Suggest is related to spelling enhancements. Therefore when you are searching for a general term such as “composer” Google will show various search suggestion that includes the name of the composer. Generally, this new feature makes use of the concept that ...

Do Flash and SEO Really Mix Well

The relationship between SEO and Flash has always been quite misunderstood. Many think that a website made in Flash is invisible to the search engines. Presumption made are that it’s because of the patented code and rich content it offers that major search engines view Flash content as an empty hole. While some people may see this but the fact is that search engines have been indexing Flash content and listing websites in the result pages for many years. Most part the search engine crawlers can see what the visitors can see. Crawlers can generally explore the site as real visitors do. But, the real question is how you can increase the chances of getting ranking for Flash content. Use Text - You can always use text rather than an image in the Flash site. A crawler cannot read the words in the image and if you have imported a graphic containing Keywords relevant to the page it’s better you supplement the image with descriptive captions below it or swap it completely for static text. Do n...

Is Social Media Optimization Becoming A Luxury

In search engine optimization, there is a vast number of techniques which suit different sites. This entirely lies on the kind of SEO service packages that an online firm takes. The SEO tactics that works for one firm will not usually work another site. There are diverse SEO strategies that one can pursue to beat the competitors. With the coming of the social media optimization, a lot of excitement has come up in the SEO industry. With many people flocking toward social media sites, it seems a significant amount of opportunities for promoting a site. The marketing possibilities in social media sites are huge and search engine optimization experts are already taking the advantage. However, the reality bite can be a little painful as many social media users are not really interested in advertisements and they resent blatant attempts that sells products. What they really are interested is chatting and conversing with their friends. Realizing this social media optimization experts have now...

Google Updates Page-Rank Feature

Google has recently updated their PageRank system. The last update took place in December 2009. Now many industries have questioned whether Google would be content or static with their Pagerank. Some are surprised that the changes happened when the last update only took place in December 2009. The latest update suggests that Google would keep on updating their Pagerank in the future. Rumor has it that in the search engine optimization industry, the Pagerank would be totally removed from the public view and become concealed. Another rumor is that the Pagerank would gradually be phased out and as site’s last Page rank would stick against its name for the rest of the natural life. If it is true, it’s highly good for those high ranking websites and totally bad for those websites with poor ranking. Now, most web-owners see the update made by Google as a positive change and they associated the benefits in the search engine page rank. However, they should not read too much into Pagerank but i...

The increasing importance of Google ranking

The importance of Google ranking is known to all. Google is a search engine that is free and it promotes websites on the basis of its own requirements. People now-a-days want their sites to be indexed in the Google because Google has already worked for a long time perfectly and has won people’s great acceptance. The first choice of all the viewers of Internet and website owners is Google. Now there are so many SEO company are coming out to help the websites to be indexed in the Google. The reason is whenever a viewer operates his computer to view the Internet, Google comes on the screen. Viewers also like Google search for any query they want to know as it can within a second bring all the necessary information from its indexed websites. The main reason of the increasing importance of Google is its unbelievable service. The second point is that it is a free search engine and you do not have to pay a penny for getting its ranking. It indexes websites that have quality contents and updat...

Anuvatech - SEO, Search Engine Optimization Services

Anuvatech - Professional SEO Company SEO is short of Search Engine Optimization . The term is used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. Over the years, Search Engine Optimization (SEO) has become need for more and more business. With the new development tools like Java, Flash which are heavy on images there needs to something for the search engines to read on. If search engines can’t read on the content, it won’t be indexed and if not indexed it won’t be found when people search on different search engines. This article will brief about what Seo is, its mechanism and some methods on how to optimize the website. What is SEO? SEO is a way of analyzing your site and modifying it to allow search engines to read and index it more easily. It is all about maintaining and building websites that get ranked highly on the major search engines. Broadly speaking,...

Professional SEO Service | SEO Company - Anuva Tech

Anuva Tech is an SEO Firm providing Professional SEO Services , PPC (Pay per Click) Management Services at affordable rates. We are one of the leading SEO Firm In India providing SEO Services with guaranteed search engine ranking at affordable rates with ethical techniques. Anuva Tech is Professional SEO Company In India offering SEO Services, Professional Search Engine Optimization Services and PPC Campaign Management Services of Google Adwords, Yahoo Search Marketing Ambassador and MSN Ad Center with proven & efficient technologies at affordable rates. Our ethical techniques include purely White SEO Techniques which are proven by our Seo Experts. Our Seo experts strongly implement these ethical techniques thereby proving the company as a Professional Seo Service Provider. Contact Us for Guaranteed Search Engine Rankings with Natural SEO Services . Also offer the facility of Online SEO Consultants in India. We as company strongly believe in delivering quality services to our...