The relationship between SEO and Flash has always been quite misunderstood. Many think that a website made in Flash is invisible to the search engines. Presumption made are that it’s because of the patented code and rich content it offers that major search engines view Flash content as an empty hole.
While some people may see this but the fact is that search engines have been indexing Flash content and listing websites in the result pages for many years. Most part the search engine crawlers can see what the visitors can see. Crawlers can generally explore the site as real visitors do.
But, the real question is how you can increase the chances of getting ranking for Flash content.
Use Text - You can always use text rather than an image in the Flash site. A crawler cannot read the words in the image and if you have imported a graphic containing Keywords relevant to the page it’s better you supplement the image with descriptive captions below it or swap it completely for static text.
Do not load external content – If the Flash file pulls external content such as another SWF, the search engines can see and index it. However they will not consider that content to be part of the main Flash file content.
While some people may see this but the fact is that search engines have been indexing Flash content and listing websites in the result pages for many years. Most part the search engine crawlers can see what the visitors can see. Crawlers can generally explore the site as real visitors do.
But, the real question is how you can increase the chances of getting ranking for Flash content.
Use Text - You can always use text rather than an image in the Flash site. A crawler cannot read the words in the image and if you have imported a graphic containing Keywords relevant to the page it’s better you supplement the image with descriptive captions below it or swap it completely for static text.
Do not load external content – If the Flash file pulls external content such as another SWF, the search engines can see and index it. However they will not consider that content to be part of the main Flash file content.
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