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Google Reveals AdSense Revenue Share

Google Reveals AdSense Revenue Share
Google has finally discloses how it shares advertising revenue with the customers of AdSense who run Google ads on their own sites. AdSense customers are the publishers who run "Ads by Google" ads on their pages also those who use a custom Google search box on their site and run search-related ads. Those who are in the first category--AdSense for content--receive 68 percent of the revenue that Google gets for selling those ads, while AdSense for search customers earns 51 percent of that revenue, the company discloses for the first time Monday in a blog post.

With the Google major publishers negotiate individual deals for those revenue splits, but the tons of smaller companies and publishers that supplement their income with these types of ads had never been exactly sure how Google was splitting the pie, creating chaos for many in the publishing community.

Google in its blog post said, "We hope this additional transparency helps you gain more insight into your business partnership with Google. We believe our revenue share is very competitive, and the vast number of advertisers who compete to appear on AdSense sites helps to ensure that you're earning the most from every ad impression,".

Google refused to say how much revenue it shares with publishers who use AdSense for mobile applications,games and feeds, saying that it is still learning about how much it costs the company to deliver those types of ads.

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