A number of questions about the advertisers regarding the changes that might occur once the Yahoo! Search Alliance with Microsoft have been answered by Yahoo!
The deal which the Yahoo!’s algorithmic as well as pay per click management services integrating into Microsoft's ad Center service will be seen. The project was given a thumb’s up by the US and European competition regulators in Feb.
The company has announced that all Yahoo! Sponsored Search will be withdrawn once the Search Alliance is accepted and marketers are expected will be given distribution controls that allow to select traffic from Yahoo! and Bing’s full affiliate network or combined marketplace.
Unfortunately for those running PPC campaigns, the company said that they won’t be able to collect traffic from only one of the search engines.
The two giant companies will together review "discrepancies" in the editorial policies.
All Yahoo! and Microsoft search advertising customers are likely to transferred to the new Search Alliance platform by the early 2012.
The deal which the Yahoo!’s algorithmic as well as pay per click management services integrating into Microsoft's ad Center service will be seen. The project was given a thumb’s up by the US and European competition regulators in Feb.
The company has announced that all Yahoo! Sponsored Search will be withdrawn once the Search Alliance is accepted and marketers are expected will be given distribution controls that allow to select traffic from Yahoo! and Bing’s full affiliate network or combined marketplace.
Unfortunately for those running PPC campaigns, the company said that they won’t be able to collect traffic from only one of the search engines.
The two giant companies will together review "discrepancies" in the editorial policies.
All Yahoo! and Microsoft search advertising customers are likely to transferred to the new Search Alliance platform by the early 2012.
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