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When Google launched ‘Buzz’, it seems that Facebook was facing a competitor, but that didn’t quite turn out so. Now, Google is launching another Facebook competitor "Google Me” very soon. They must have realized that Buzz wasn’t enough and they need to build a full and advanced social network site. This is a high priority project and since Facebook is a strong competitor, Google has to make it big this time. Creating the next Facebook would be a Herculean task. The Google vs Facebook social networking battle has been quite a spectacular debate for all but the fact is that the real battle is yet to start. Buzz seems vulnerable in front of Facebook and Google seems to realize that. Google Buzz and Orkut only acquired a minimal response and low customer retention as compared to the 400 million active user base of Facebook. Coming to the users, there is a mixed response. Some readers are happy that there will be a balance in the social networking world. But, some are totally sure that...

Google finally announces the release of its Caffeine indexing technology, which it has been testing for almost one year. Google in a blog post said: "Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was ever before possible". In August 2009, Google started testing Caffeine, and search guru Matt Cutts had said in November to expect the new system to go live "after the holidays,". At the time, Google had said the new index would be the most significant change it has ever made to the basic technology that crawls the Internet and ranks Web pages since the year 2006. Speed and comprehensiveness were the main aim of the new project. According to Google; a new system was required to keep up with an explosion in Web content over the last...

Google had announced that they are releasing Chrome OS this September during the on-going Computex 2010 Expo. Sundar Pichai, Google's vice president of product management, said that Google has been working on bringing this new operating system into the market later this fall. They now have a fixed time frame wherein the Chrome OS will finally be available on desktops and notebooks. Google has also announced that the Chrome OS is based on Linux kernel in July 2009 for notebooks and desktops. This open source operating system based on Chrome browser is designed to work smoothly with web applications. Pichai also added that this is indeed very exciting news for them and they expect it to reach out to millions of users on day one. However, until they come across and use the chrome OS based device, they cannot say whether Google will beat Microsoft or not. The Chrome OS will be available on desktops and notebooks from partners like Asus, Lenovo, HP and Acer.

Google has finally discloses how it shares advertising revenue with the customers of AdSense who run Google ads on their own sites. AdSense customers are the publishers who run "Ads by Google" ads on their pages also those who use a custom Google search box on their site and run search-related ads. Those who are in the first category--AdSense for content--receive 68 percent of the revenue that Google gets for selling those ads, while AdSense for search customers earns 51 percent of that revenue, the company discloses for the first time Monday in a blog post. With the Google major publishers negotiate individual deals for those revenue splits, but the tons of smaller companies and publishers that supplement their income with these types of ads had never been exactly sure how Google was splitting the pie, creating chaos for many in the publishing community. Google in its blog post said, "We hope this additional transparency helps you gain more insight into your business pa...

If you are an online marketing looking for generating important keywords, now you can enjoy some of the best tools in your business. If you think there are few limited tools for keyword research then dream on. There are literally hundreds of applications that are coming out every day with new keyword phrases in order to improve the effectiveness of a Pay Per Click campaign. Here are some of the best keyword tools which you can try out: Big daddy, Google's External Keyword Tool, comes directly from the "belly of the beast" dominating the search engine market. Search-based Keyword Tool, another one of Google’s application, generates ideas for keyword phrases by using the actual queries that are searched into its main site. It is then matched to the specific website pages. Ad Words Wrapper, Google’s of course, takes a list of existing phrases and generates a combination of exact matches, phrase and exact matches, broad, phrase and exact matches only. Ad Center Labs, which be...

To dominate the realms of the internet, you need a more aggressive search engine optimization approach than before. Most of the cookie cutter SEO approach today seems out of form. The online marketing now needs a fresh approach. Whether it’s for better or for worse you need to try some new search engine optimization methods. The competition online is getting greater day by day and you need more innovative methods to stand out in the specific market place. If you are looking for some new SEO methods, here are some of the ways which you can take: Meta Tags: In the world of search engine optimization, meta tags are nothing new. But unbelievably, most website today only use only 30 to 60 recommended characters and in those a good portion of the characters are the company names. Though meta tag only do not boost but it is use to guide a site to the direction which the users want to go. It is important to give a strong emphasis on the meta information to make sure the users gets where they ...

Website owners want their sites to be Google friendly. For that they do many things which instead of helping the website Google friendly take the site far away from it. We all emphasize on keywords without which a website cannot work at all. There is keyword density checker for the search engines that check how many keywords are used for a particular content. Keyword should not be used like anything. There is reason behind it. Only getting Google ranking cannot help you if your content is not informative and good. So the better way is to use key words logically. Many website owners fill their pages with list of keywords, put up “crawler only”, attempt to “cloak “pages and many more for the traffic. But it reacts oppositely as these are considered by Google as deceptive and your site will remain ignored. There are so many examples of deception in the case of purchasing search engine optimization service. Many companies guarantee high ranking in Google search for sites. But they do not w...