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New Mobile Ad Format now in Google Ad Words

New Mobile Ad Format now in Google Ad Words
Now AdWords advertisers have the option to create ads, which can be delivered through mobile devices. These ads can also be targeted to certain devices and if you want, you can select mobile carriers.

Google had launched a click to call ad format earlier this year in Beta, which can be location targeted to the mobile phones. Now, this is out of beta and it will be available to all in the coming weeks.

The ads will appear as a banner text ad with a business icon, which will expand to show the business location on a map. It will also be displayed along with a click to call the mentioned contact number and an ad creative.

This is great as you will be charged only when a user clicks on your ad if they are interested in your business. However, the price for the calls is yet to be confirmed. If you want to participate, you can follow the listed needs to be set up:

  • The ad campaigns must be opted into the Google Display Network.
  • Location extensions must be set up and the business phone number and address must be added.
  • The mobile devices must also be selected with the full Internet browsers’ setting.

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