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Google Buys

Looks like Google has started its shopping spree again! This time they have bought the visual search engine for retailers, for an estimated $100 million.

This deal came years after rumors about Google’s interest in acquiring, previously known as Riya. This new addition will increase Google’s shopping search functions and services.’s CEO had announced that they are joining Google to super-size their vision and super-change their passion. uses machine learning and computer vision technology which gives the users a visual search engine focused on products. Rather than serving as a catalog for the users, it tries to identify the characteristics that will drive user interest.

This visual search engine uses its advanced technology to identify what likes and dislikes a person has and serves up to a specific category to match with the interest.

Like when a person types a certain color or pattern, the visual search engine will serve up all such items., also owns and, a virtual fashion studio and online personal shopper for fashionable products.