The war between Google, Yahoo and Bing has become increasingly interesting with the passing of the days. Yahoo! Inc.’s search engine has gained U.S. market share according to a survey done last month and Google Inc. has lost ground.
Yahoo currently ranking second had 17.1% of searches, a good raise from 16.7% in June. While Google fell to 65.8% from 66.2% while Bing’s share remained unchanged.
Yahoo and Microsoft are teaming up under a 10 year agreement to expand their search based advertising revenue and to take on Google. As per the deal, Yahoo plans to use the search technology of Bing on its sites.
The results shown in July has a new category called the “explicit core search”, which tracks the users who retrieve search results. Bing and Yahoo have gained share in recent months from clicks on contextual searches.
The US search ad market is estimated to grow to 16% this year, while the overall online advertising market may expand to 11%.
Yahoo will start the procedure of transitioning Microsoft’s search technology to power its query results in US and Canada. Initial tests are also taken this week by the company to transfer some paid search accounts to Microsoft and the full transition will happen this year.
Yahoo currently ranking second had 17.1% of searches, a good raise from 16.7% in June. While Google fell to 65.8% from 66.2% while Bing’s share remained unchanged.
Yahoo and Microsoft are teaming up under a 10 year agreement to expand their search based advertising revenue and to take on Google. As per the deal, Yahoo plans to use the search technology of Bing on its sites.
The results shown in July has a new category called the “explicit core search”, which tracks the users who retrieve search results. Bing and Yahoo have gained share in recent months from clicks on contextual searches.
The US search ad market is estimated to grow to 16% this year, while the overall online advertising market may expand to 11%.
Yahoo will start the procedure of transitioning Microsoft’s search technology to power its query results in US and Canada. Initial tests are also taken this week by the company to transfer some paid search accounts to Microsoft and the full transition will happen this year.
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