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China Mobile, Xinhua Developing New Search Engine

China Mobile, Xinhua Developing New Search Engine
China’s biggest cell phone carrier, China Mobile and their news agency, Xinhua, have signed an agreement to establish a new Internet search engine and an international media company, the Search Engine New Media International Communications Co.

Though it has not been made cleared whether this venture applies only for mobile search or whether the traditional search engine will be included.

420 million Internet users reside in China only and along with that there is an additional 800 million mobile phone subscribers. Baidu, China’s online search market is dominating the nation controlling 70% of the market share in the nation. Even Google has not been able to extract more. It ranks second and it has fallen down to 24.2% from 30.9% in the 1st quarter.

Baidu also leads in the mobile search followed by Easou, which is a WAP based mobile search collaborating with Chinese Web portal Sohu.com and Google at third place.

Google had already pulled out of China after complaining about online attacks, which seem to appear from hackers within the nation. It is operating its search engine from Hong Kong. But, after renewing its license, it is operating its search services in China again.

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