It is not known whether it is a test or a bug, but recently Google has allowed a single domain to dominate the first page of the search results on some brand related searches. The domain of course is a well known brand, ‘Apple’.
In the result page, seven out of the 10 natural search results came from apple.com. Some news and shopping results were mixed in and the 8 to 10 spots were occupied by other sites.
But this occurrence of so many results occupied by a single domain is something new. The same result appears to take place when you search on other brand related searches and it doesn’t happen with other brand searches not related to Apple.
If you remember, just a couple weeks ago, Peter Norvig of Google had specifically talked about the need for diversity in search results. However, Google is keeping mum about this case.
This patent may mean that the search engine giant recognizes when a search query, which involves a particular entity and again if the entity is associated with a specific site, it might portray multiple results for that particular site.
In the result page, seven out of the 10 natural search results came from apple.com. Some news and shopping results were mixed in and the 8 to 10 spots were occupied by other sites.
But this occurrence of so many results occupied by a single domain is something new. The same result appears to take place when you search on other brand related searches and it doesn’t happen with other brand searches not related to Apple.
If you remember, just a couple weeks ago, Peter Norvig of Google had specifically talked about the need for diversity in search results. However, Google is keeping mum about this case.
This patent may mean that the search engine giant recognizes when a search query, which involves a particular entity and again if the entity is associated with a specific site, it might portray multiple results for that particular site.
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