Ever since the recession, many of the B2B wholesale suppliers have been operating their businesses with extremely limited resources. This is why it is very important to allocate a large sum of your marketing money to trying out successful and cost-effective Internet marketing strategies. However, SEO tactics are always changing and it is important for companies to keep up with the latest changes. Here are a few of the latest SEO techniques that can help you get better rankings along with increased traffic and conversions.
Here are a few of the latest SEO techniques:
Keyword Research: Keyword research is generally the first step to every SEO campaign because it informs you about the keywords that your customers are using to find your website. Using this data, you can then develop a list of keywords that can be used to optimize your web pages. Here are a few places in which you can find the most relevant keywords – Your site log files that contain frequently used keywords, your site search to see what your customers are looking for, competitive intelligence tools to see what keywords work for your competitors, and keyword suggestion tools like the Google AdWords tool. Long tail keywords are extremely valuable and create more traffic than your regular competitive keywords.
On-Page Optimization: Make sure that your keywords are in your title tag, descriptions tags, header as well as the body of the pages and in the anchor text as well. Your next step should be to conduct an effective link building campaign to get quality incoming links. Always update your content, as this will invite the search bots to keep visiting your site. Your content should be created keeping your customers in mind. So make it interesting! Keep your keyword count at just 2-3 keywords per page (in the beginning, middle and end). Always include call to action and focus on what your customers might need. Bullet points and bold text help and never use long paragraphs. Never overuse your keywords as this could lead to a penalty and place the important keywords on top. Always use images on your site and make sure they are well optimized.
Title Tag Optimization: Make sure your title tag is no more than 65 characters in length and the sentence formed should start with your most important keywords. The title will be the first thing that your users see in the results pages, so make sure a good marketing copy that is both descriptive as well as persuasive is used. Always create unique title tags for each page.
Meta Description Tag Optimization: Your meta tags should have the keyword tag as well as the description tag. In your description tag, make sure you use the best and most compelling content and ensure that the keywords are close to the start of the tag. The character limit is only 150 characters. Most search engines do not use the keyword tag anymore.
Here are a few of the latest SEO techniques:
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