Skip to main content

Are Social Networking Sites taking on the Search Engines

Are Social Networking Sites taking on the Search Engines
Google is the market leader still dominating the search industry, but now the social networking sites have starting threatening its supremacy. The fact is that when we use the search engines, it is an entirely different experience in the sense that we are always alone while doing this. We are directed to millions of links and we don’t encounter other people. Have you ever thought of directing the link you have and visiting others or talking about your search results when you meet anyone? You haven’t, right?

When we use social networking on the other hand, we can see the social interaction almost immediately. Now, people have started generating information from each other rather than from companies. Products and brands are found from friends rather than businesses. Now, a bigger shift has happened in how people spend their time online. Americans are increasingly becoming obsessed with social networking sites like Facebook. Many young women check their accounts first thing in the morning. Interacting with other people has become more popular than spending time reading content or info from websites.

With social media, it is not about understanding the technology but understanding the behavior of the people. Google has been trying hard to dominate the social networking realms but were they successful? Hardly. You can see from the failures of Dodgeball, Orkut, Jaiku, Buzz, Wave, etc. that Google doesn’t understand social networking. They are great at engineering and technology, but when it comes to social interactions, they are an amateur.

Comments