Partner Grant Program announced by YouTube

Youtube is growing fast, and that means super fast. There are over 10,000 partners and out of the top 100 advertisers Ad Age, 94 have run campaigns on Youtube as well as Google Display Network. They are now are announcing the Partner Grants program, which will invest 5 million dollars across selected new and upcoming YouTube partners.

The main goal is to bring in new ideas and production models from the most innovative and authentic content partners for the progress of the entire industry. The new program is simple. Those talented people who produce incredible videos are able to generate a substantial amount of revenue and sway an audience that compete that of network television. However, they lack the resources to back studio backed production houses. YouTube, with their new program will infuse additional funds into their production budgets of the small size Youtube partners allowing them to invest in better production of quality innovative videos.

How it works:

• Eligible partners will be identified based on factors like video views, growth rate, subscribers, audience engagement as well as production expertise.

• The selected partners will be then contacted by YouTube and they will be invited to submit a Grant proposal.

• The proposals submitted are then evaluated based on signals that include projected performance, marketing plan, distribution plan, cost requirements as well as appeal to advertisers.

• When the proposal is approved, funds are transferred to them to get the project started.

This whole venture will also help Youtube to put up quality videos for their viewers to see.