In addition to the redesign of its Image Search, Google has also launched a new ad format, Image Search Ads. This ad will appear only on Google image and allow advertisers to include a thumbnail image along side with the old lines of text.
If you search with a specific keyword, the ads will appear on the search results page in a thumbnail image of the search item.
Google Image Search Ads will prove to be a positive development for a business that advertises online. This will allow businesses to target the audiences who are searching for images expressly. Customers respond to images better than words and a text only standard Google AdWords ad is too easy to ignore. If you add a single image you will lure more people to any ad.
The image ads will prove more effective for some searches than for others and Google expanding the Image Search Ads to its other services is highly likely. The image ads will also prove to be the most cost effective way to reach new customers.
Now, advertisers will be able to use Google’s Display Ad Builder template to match the ad text with a relevant image.
If you search with a specific keyword, the ads will appear on the search results page in a thumbnail image of the search item.
Google Image Search Ads will prove to be a positive development for a business that advertises online. This will allow businesses to target the audiences who are searching for images expressly. Customers respond to images better than words and a text only standard Google AdWords ad is too easy to ignore. If you add a single image you will lure more people to any ad.
The image ads will prove more effective for some searches than for others and Google expanding the Image Search Ads to its other services is highly likely. The image ads will also prove to be the most cost effective way to reach new customers.
Now, advertisers will be able to use Google’s Display Ad Builder template to match the ad text with a relevant image.
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