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Are Social Networking Sites taking on the Search Engines

Google is the market leader still dominating the search industry, but now the social networking sites have starting threatening its supremacy. The fact is that when we use the search engines, it is an entirely different experience in the sense that we are always alone while doing this. We are directed to millions of links and we don’t encounter other people. Have you ever thought of directing the link you have and visiting others or talking about your search results when you meet anyone? You haven’t, right? When we use social networking on the other hand, we can see the social interaction almost immediately. Now, people have started generating information from each other rather than from companies. Products and brands are found from friends rather than businesses. Now, a bigger shift has happened in how people spend their time online. Americans are increasingly becoming obsessed with social networking sites like Facebook. Many young women check their accounts first thing in the morning...