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Optimizing for Google TV

Optimizing for Google TV
Google TV is finally in the market and what’s so special about it? Well, it has got a browser in it. Can you believe that! Of course with Google, anything can happen.

So, if you have video content as a part of your marketing campaign, you might want to optimize it for larger audiences and screens. Google has also published some optimizing tips which you can follow.

In their blog post, they have suggested an optimization tip for the 10 ft user interface and instead of a mouse you will have to use a remote like they have done in YouTube videos with YouTube Leanback. The text will be viewable from a short distance and the navigation can be controlled with the arrows of the remote.

The Google TV site optimization guide also provides tips on how you can implement the 10 ft UI in practice and offers site architecture as well as URL structure recommendations. If you are designing for mobile devices, first decide whether you will be using a device specific style sheet with a one piece content and URL or create separate pages for various device experiences. Google however, recommends adopting different versions on a single domain.

If you use CSS to display TV content, the URL will stay the same whether users are viewing the content on Google TV or on a computer. For each media type, you can include stylesheets, as that would determine how the page would provide in each case.

To redirect Google TV viewers to a different URL, Google recommends using the 302 redirect and to include rel=canonical attribute in the page’s source code to point to the original version of the URL. This will merge all link value and make sure that the original version is indexed.

When viewers search using Google TV, the search result will be the same as those found in a computer. You must optimize video pages and submit a video sitemap to increase the visibility.