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Twitter Places: Can It Challenge Google's Local Dominance

Twitter Places: Can It Challenge Google's Local Dominance
One of the big questions in the local search space is, Who’s going to do the best job of giving accurate result of location with real-time context? Twitter was not the first one to try it, but it may have the best chance to succeed.

On Monday, the company announced Twitter Places,over the next week, a new feature that’s being rolled out on both twitter.com and mobile.twitter.com for the users in 65 countries. Twitter Places, in short, gives every location its own Twitter page.

Users can attach their tweets to a Twitter Place, be it a local business, a stadium, a museum or any other specific place. To use Twitter Places, all you will need is to enable Twitter’s “tweet with your location” feature, and then click “Add your location” under the text area on your Twitter home page. After that, clicking to the location brings up a list of nearby Twitter Places.

There’s also a search option right at the bottom, and if you fail to find your current place, you can add it directly into Twitter’s system yourself. Twitter, at minimum, could create something which might exist somewhere between a complement and an alternative to Google Place Pages.

But in some ways it could also challenge Google’s local dominance. The public may come to rely more on a Twitter Place page for an up-to-the-minute snapshot of a local business (complete with the latest tweets and check-ins), rather than a Google Place Page — that often show reviews that are months or years old.

However, time will tell who dominates who. Just wait and watch.

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