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Search Engine Reputation Management

Search Engine Reputation Management
Search engine reputation management can work wonderfully in turning any bad publicity to a good one. Don’t believe it? Here’s an example.

Hopefully you know about the ongoing BP oil spill. Caught in the oil spill crisis, BP is trying to fix its already damaged reputation by investing heavily in Google Adwords. They were successful in rerouting the searches to the BP’s positive steps to manage the spill instead of diverting it to the loss and environmental disaster, which is caused by the spill. A pretty clever step to take in the midst of the disaster and much likely they have achieved the step.

Since the advent of the oil spill, BP has been suffering from bad publicity. With the help of search engine reputation management, they have cleverly toned down on the bad criticism about their company.

Search engine reputation management is a tactic which can deal with any negative information about a company showing up in the SERP.

Crisis can be unpredictable and it may have a grave impact on your company’s brand. Any negative comments may be from your ex employees, unsatisfied clients or your competitors. Or it may so happen that you are a victim because the name of the company being targeted is similar to yours. The reasons may be many, but the solution is only one. Through search engine reputation management, you can always reverse the effects and save your company’s image or reputation.