The importance of search engines applies to lots of online businesses. If you want to make profits online, you have to depend heavily on search engine traffic for visitors and potential customers. This is the key to making real money online, no matter what business type you are into.
Some people argue that you could get lots of traffic from Twitter and Facebook, due to the popularity of these sites. While it is true, web traffic from these sites will less likely convert into customers. People browse Twitter or Facebook to chat, make new friends or share freebies. The situation is totally different on search engines, where the visitors could have high buying intention, especially those customers who enter product name keywords or are looking for discounts.
Hence, there are two ways to start making serious income on the Internet. The first is by using search engine optimization, and the second is PPC advertising. Here are some useful tips to build a website and optimize it to get search engine traffic:
Some people argue that you could get lots of traffic from Twitter and Facebook, due to the popularity of these sites. While it is true, web traffic from these sites will less likely convert into customers. People browse Twitter or Facebook to chat, make new friends or share freebies. The situation is totally different on search engines, where the visitors could have high buying intention, especially those customers who enter product name keywords or are looking for discounts.
Hence, there are two ways to start making serious income on the Internet. The first is by using search engine optimization, and the second is PPC advertising. Here are some useful tips to build a website and optimize it to get search engine traffic:
- Use keyword tools to do research for long-tail keyword terms. You should avoid targeting broad keywords like affiliate marketing, software or computer. Though you could get lots of traffic with these keywords, the competition is very high that it will be impossible for your website to get the top ten ranking. Use both Google Keyword Tool and Amazon to find one brand name keywords with high search volume and low in competition.
- Publish unique and relevant content. Search engines don't like duplicate content. If you happen to use the exact copy of your content before, it is sure to be be filtered out from the search results. You should try not to copy the exact content from others' websites. If you do so, your website will not get high rankings due to duplicate content.
- Use Wordpress with Platinum SEO plugin. If you are an expert, you can use whatever programs you like. However, if you are not a professional designer, you don't need to learn web creation from scratch. You can simply install Wordpress blog and customize it with beautiful themes.
- Start the process of link building. Today link building is essential to get high search engine rankings. Even if your keyword is long and has little competition, you still are required to build links to maintain your website's position and avoid others from dominating your site.
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