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How Google’s latest Algorithm has changed the face of Internet Marketing

Google’s latest Farmer algorithm has changed the face of online marketing all over the world. However, many companies have started welcoming this change as it helps to promote sites that produce original, quality content. Google released this update in an attempt to improve the search quality by regulating the search results based on certain criteria. Sites that have been hit the hardest are those with low quality content and that contains old information or that is never updated. Users have also been affected that have high ads to content ratio, proving that although Google gives high rankings to sites with original content, rankings of sites will be reduced if it isn’t connected to any authoritative content of value. This is why it is important to create valuable and compelling content. So, always provide your readers with information that they want and need and Google will reward you. Social sharing and engaging users also plays a pivotal role in the ranking of a site. Google contin...

Google Doodles Now On Mobile

Google’s doodles have always been intriguing to look at. We can say it’s an art in itself and now you will be able to see them in your mobiles. Though this news has been in for quite some time, but we as a Google Doodle lover thought it would be a good post for our blog and of course the doodles are newsworthy in their own right. We have always admired the ideas and art behind Google’s doodles. They do have some of the most amazing presentation of current events and how to portray them at their home page. One of our favorite is the doodle featuring dozens of colored balls back in September. That did sparked an online speculation. Since it’s inception in 1998, Google Doodle has never failed to impress Google users, well at least not us. Now, Google has confirmed that they are making majority of the desktop doodles to be available to anyone running Android 2.0 and up on the mobiles. Well, we would be able to see them now or sooner on our mobile screens. The artwork that Google puts on th...

SEO to be affected by New Mobile Devices

The Internet marketing strategies will see a huge change with the arrival of new devices – iPad being one of them. The thing is that, search engine optimization till now has been tailored, based on the net browser and not on mobile browser. Since customers are not eager to install an application so search sites should work with the operating systems as well as browsers of different tablets. A different strategy of search engine optimization would be applicable for these kind of devices. Now, companies will be encouraged to take advantage of a touch screen and users will be able to interact differently with the search engines in this new form of technology. The new strategy involves expanding the plus boxes by swiping or drawing circles on map interfaces allowing users to find businesses with a specific area. A lot of website designs are also a big barrier that can create a big hindrance in a SEO campaign, which includes the used of flash and implementation of bad JavaScript. Remember t...

New Search Index Caffeine By Google Goes Live

Google finally announces the release of its Caffeine indexing technology, which it has been testing for almost one year. Google in a blog post said: "Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was ever before possible". In August 2009, Google started testing Caffeine, and search guru Matt Cutts had said in November to expect the new system to go live "after the holidays,". At the time, Google had said the new index would be the most significant change it has ever made to the basic technology that crawls the Internet and ranks Web pages since the year 2006. Speed and comprehensiveness were the main aim of the new project. According to Google; a new system was required to keep up with an explosion in Web content over the last...

Google to offer encrypted search soon

Marissa Mayer, the vice president of user experience and search products at Google, had given a hint that a new encrypted search was on the way soon. But now, they seem to think it is wise they could hustle up a bit after the revelation that the Internet usage data from the Wi-Fi hot spots has been improperly collected as part of the Google Street View program. Posted in Google’s official blog, they said, "Earlier this year, we encrypted Gmail for all our users, and next week we will start offering an encrypted version of Google Search,". The encryption happened in response to the hacking incidents in Gmail accounts prompting to move the Chinese language search operation to Hong Kong from Beijing. Google has told people to watch the space when it came to the encrypted search. They, however, had declined to comment on how the encrypted search feature is going to work. The Gmail traffic was encrypted using HTTPS by default this January after it got an offer as an option since m...

Google’s Virtual Keyword – It made search easier

It has been quite tough to make a search if you are using Google's non Latin language search interface; say – Russian or Arabic. As a major victory for this issue is that Google has now introduced Virtual Keyword that solves the major problem here. Virtual Keyword concept is already live and people have started using it in full fledged and is now a successful concept. We use virtual keyboards in our websites and Google have discovered it for its own search engine. What we normally used to do is to copy and paste the content / words in any translator tool and then derive the exact meaning of those words. But now, as an advantage of this drawback; we can use virtual keyboard which is popularly called onscreen keyboards. In present situation; Google is supporting 35 languages for this virtual keyboard concept. This Virtual Keyboard API allows us to search things in a precise ways, despite of the language keys that we have on our physical keyboards. It is definitely going to be a boon ...

At Google's Expense-ComScore, Yahoo Gains Search Market Share

In April Yahoo Inc.(YHOO) increased its share of the Internet search market as compared with the previous month, mostly at the expense of sector giant Google Inc. (GOOG). Based on the monthly data from com Score Inc. (SCOR), Google remained as the market leader by a wide margin, powering about 64% of U.S searches. But it share went down to 0.7 percentage point since March, while that of Yahoo rose upto 0.8 point to 17.7%. Microsoft Corp (MSFT) increased its share of searches by 0.1 point to 11.8 %. Yahoo has posted share gains as it starts to reap its reward from search pact with Microsoft. In the first quarter, Yahoo launched, 10-year revenue-sharing partnership. Under the pact made, Microsoft's Bing will power searches on Yahoo's Web properties. And the Bing engine started chipping away at Google's board lead after a launch last summer. Ask Network, owned by IAC/Interactive Corp. (IAC)captured 3.7% , followed by AOL Inc.(AOL) at 2.4 % both were down 0.1 point.

Two Greatest Advantages Of Small Businesses SEO

With search engine optimization, small businesses have the two advantages over larger competitors: creativity and agility. By including these two methods as part of their digital marketing DNA, small businesses can make a search marketing strategy that runs around larger competitors. Today, we’ll explore in brief why creativity and agility are the advantages that the small businesses have for search marketing. Creativity as a search marketing advantage: Larger corporations are naturally risk-averse. Most of them won’t create blogs that take sides on any issues, push the envelope with some unusual ideas or allow shining examples of individuality to make any controversy or link-bait, which is why individuals and smaller companies have a great advantage: there are more less stakeholders so it’s easier to sell creative, compelling or controversial ideas. If your content is more creative, the more editorially will be earned. Your organic links will attract from the web community that conten...

Become Wealthy With Internet Marketing

Internet marketing affiliates and program opportunities have opened the doors for marketers to become good entrepreneurs. Chances are that you must have come across some people having made millions while spending as much as some others did by selling keyword advertising. Traits amongst the internet marketing and the super affiliate millionaires are consistent. The ladder of success contains various steps like outstanding understanding, passion, desire, good communication and hard work of course. The as far as these issues are concerned, all can expect to learn something new every day who claim to be having unique system to provide guaranteed results. Super affiliates have secrets and they will sell them out to you at a low price. Traits of internet marketing and the super affiliate pro remain no secret and are available free today. Using these should certainly help you to prosper. The super affiliates and marketers have superb empathy for internet consumers. They are aware of the pr...

SEM Services | Internet Marketing Services

For all your solutions if you follow AnuvaTech, definitely you will get better solution. If you think that this web site’s design is amazing and you want to find out how you can too design it then AnuvaTech is right choice for you. We all know what a beautiful website looks like; it is just getting from a blank screen to a well designed website that is difficult. Just beware of over usage of graphics and images and you will be at least one step towards a well designed website. Nobody wants to stay and linger on a site that is badly designed If your web page does not load within a few seconds, you can say good-bye to the visitor. AnuvaTech is a leading organization offering services in web design and development, internet branding, advertising and marketing. We at AnuvaTech use the best practices in search engine optimization . Besides, we are one of the leading branding consultant to develop your website. By availing services from AnuvaTech, we will get definite visibility and you wi...