Google’s latest Farmer algorithm has changed the face of online marketing all over the world. However, many companies have started welcoming this change as it helps to promote sites that produce original, quality content. Google released this update in an attempt to improve the search quality by regulating the search results based on certain criteria. Sites that have been hit the hardest are those with low quality content and that contains old information or that is never updated. Users have also been affected that have high ads to content ratio, proving that although Google gives high rankings to sites with original content, rankings of sites will be reduced if it isn’t connected to any authoritative content of value. This is why it is important to create valuable and compelling content. So, always provide your readers with information that they want and need and Google will reward you. Social sharing and engaging users also plays a pivotal role in the ranking of a site. Google contin...
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