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Showing posts with the label search engine ranking

Google Punishes JC Penney for Advertisement Manipulations

Recently, J.C. Penney was caught in the middle of a highly manipulative search engine campaign, and Google definitely isn’t excited about this news. Yes, Google has recently cracked down on what is considered to be one of the biggest search engine ranking frauds today. While such stories aren’t essentially rare, especially when we’re talking about spamming tactics, one would expect such stunts to come from smaller and lesser known companies. But the accused party in this case is none other than retail giant – J.C. Penney! According to a recent article in the New York Times, people started getting very suspicious when it was revealed that J.C. Penney was the number 1 result for a wide variety of searches; including some searches that people wouldn’t even associate with the company! Since then, the Times requested Doug Pierce, the online search expert from Blue Fountain Media to help them understand how this could be possible, and the man came up with enough evidence to really upset Goog...

Google Instant is Important for SEO

When Google Instant was launched, everyone thought that nothing new could ever be innovated in the realm of SEO. That Google had finally reached a dead end. But, have you ever tried to analyze the importance of SEO in terms of this new innovation? Google Instant promises a new search experience for the users. Not only that but it is on a mission to bring down the influence of unethical SEO methods on search ranking. Google Instant is a major development in the search technology as it is saving us time and at the same time filters the search before we even hit the search or enter key. When you type in the keywords, you don’t have to hit the search button or push the enter button. With each letter that you type, Google will predict the result and you can see them at the page bottom as you type. When you see your search result, you can just stop typing or continue typing till you get it. This way Google Instant saves time significantly by eliminating the need to click on the search or the...

SEO not affected by Google Instant

With Google Instant coming live, many people already made the speculation that SEO may be dead (again), but Google has made an important announcement that the Internet marketers shouldn’t change the SEO strategies to make up to their partially typed keywords. The Google Instant search will provide results for each query and letter typed based on the popularity trend. Now, these partially typed keywords seem to change the whole aspect of SEO or keyword research but Google has confirmed that they don’t have to do so. The Google Analytics team has said that the new Google Instant won’t change the search ranking so much and the search queries using the instant search will be tracked just like they have always been. Queries are measured on the predicted query versus the actual query and this has made it possible for the strategies not to be changed. The AdWords impressions are counted in the similar manner with an impression which is generated when you click on an ad or the link on the pag...

Get Google Raking With The following Tips

Now, know the tips that can lead your website getting top raking without any doubt. 1. Many website owners use shared host. But when you do so, never forget to ask your host for a dedicated IP address. It means that you will get a unique IP address for your site. You will not have to share your IP address with any other. If you get your own and alone IP address, then you will be free and separate from the possible tons of related sites on your site. 2. You must be aware o f the fact that your website validates as a search engine friendly site. You can check your website's validation with the help of an trustworthy validation service site. They will let you know about the conformation to W3C standards and search engines readability of your website. 3. This is important to have a contact page on your website that includes your address and telephone number and a form of some sort so people can contact you. Be careful about your email on the site as you will get spammers to send yo...

Show Search Engine Your Most Important Pages

Important pages can lead the victory to your website if it is seen by search engine. Website owners basically want to bring their pages onto the search engine's so that they may succeed getting more and more targeted traffic to their website. The later part is known to all. Its only benefit! But it's the most difficult thing to be maintained. Though all want, all are not successful in this matter. Many have left the hope for getting top search engine result. Many times it is seen that it depends on how your website's navigational links are structured. Now you can get this problem solved with the following guidelines: 1. Make easily found web pages While making web pages, make sure whether the most important pages on your site are easily reachable or not. You should try to make them get with as few clicks as possible from your home page. Search engine does not count those pages as important, if they are not easily navigational. 2. Link building Link building plays an import...

One Way And Reciprocal Link Building

Besides content and keywords, link is counted as the next holy grail of search engine optimization. Links can come in any shapes and sizes. To create link, it takes a little time and you can adopt any way among many for it. It is an misconception to think that only industry leading websites can see good results. Two effective ways of link building are briefly discussed here: One Way Links: One way link points only to your website. To make one link building, you can take the help of your social profile, an article or a press release, blog comment, blog post, directory, social networking etc as natural type of one way link source. If you don’t link back to them then it would be a one way link. The important point about one way link building is that relevant link building is marketing. It helps in building your brand and reputation in the eyes of the search engines and your visitors. You should keep it in mind hat while building a link, it should work potentially in generating visitors t...

Keyword, Optimization and Link Building

Among many, keyword analysis, page optimization and link building have played crucial role in getting top search engine ranking. Know about these three factors before going for your website optimization: Keyword: Keywords are taken to be the most effective point of a website to get search engines’ page rank. Keyword density checker creeps to the specified URL to get the text as a search engine. Then it displays the density of keywords removing the common stop words. When searching for keyword analysis, take the help of the SEO company that uses advanced tools to research high-traffic phrases for your site. They will tell you how many times a phrase is used and evaluate how difficult it will be to achieve high rankings. Optimization: Optimization of a website makes it comply with the top-quality of every function of a website. An effective SEO service can optimize your website for the search engines which in fact make your website visited by the visitors and ultimately by your targete...

Is Google’s new look affecting the page rank

A lot of minor changes keep on happening in the web world. Not that people would catch the attention that easily but when the changes has been made by a giant like Google, it’s catching the eye of millions of people. Speaking of the goal set by Google about enhancing their search engine to meet the expanding demands of the users, they are sure keeping their words. They have now got a new look that would possible enhance the search query. The theory behind the new change is to keep the main search tool as quick yet simple for every search, while reducing the time. The new look on the left navigation menu sure is a hot deal but a big concern that most search engine optimization experts have on their mind is whether the change will affect a site’s ranking result. Definitely! As this is related algorithm change, the search engine optimization industry need to act fast. Google’s new look is a big chance but it is not the first they have done so. Now, SEO experts are on their favorite track ...

At Google's Expense-ComScore, Yahoo Gains Search Market Share

In April Yahoo Inc.(YHOO) increased its share of the Internet search market as compared with the previous month, mostly at the expense of sector giant Google Inc. (GOOG). Based on the monthly data from com Score Inc. (SCOR), Google remained as the market leader by a wide margin, powering about 64% of U.S searches. But it share went down to 0.7 percentage point since March, while that of Yahoo rose upto 0.8 point to 17.7%. Microsoft Corp (MSFT) increased its share of searches by 0.1 point to 11.8 %. Yahoo has posted share gains as it starts to reap its reward from search pact with Microsoft. In the first quarter, Yahoo launched, 10-year revenue-sharing partnership. Under the pact made, Microsoft's Bing will power searches on Yahoo's Web properties. And the Bing engine started chipping away at Google's board lead after a launch last summer. Ask Network, owned by IAC/Interactive Corp. (IAC)captured 3.7% , followed by AOL Inc.(AOL) at 2.4 % both were down 0.1 point.

Keywords are Not Just for SEO Anymore

If you really think about the real essence of search engine optimization, then it is being found. Appropriate keywords are used in contents in hope to rank well in the search engines. However, ranking is not really the main goal but to be found is the one. When we use the most effective keywords or phrases we use in the content will make the information that we share more easier to be found not only through the search engines but also from everywhere. Even in circumstances where ranking is not the issue, to use effective keywords can help anyone to grab user's attention when they scan, use their browser's find functionality to search for something on a web-page or when they scan through titles and headlines. Here are some places to start to use keywords better: Twitter – Here you can use meaningful and effective keywords when you tweet. Not only does the real time search become bigger but since there are so many people tweeting, using meaningful keywords can help to draw attent...

Ways To Improve Your Search Engine Ranking

The reason of launching a site is to promote the products and the services that you are aiming to business . If the traffic to your site is not high then your marketing purpose does not yield very promising results. So how can you make your website more search engine friendly? Here are some basic tips on improving search engine ranking. Quality Content: Your site should be rich in content; this is the first step towards building a more search engine friendly site. The search engine crawlers that crawls the web pages in regular intervals keep on updating their data, and can make the difference between the good content from the bad one. Even though having a less quality content does not mean that your site will be penalized but it will not be able to rank high. So to improving search engine raking you need to have unique and original content that is rich in keyword. Keyword is common for an internet user. It is also a very important aspect and help to improve the search engine rankings. ...

Search Engine Marketing Keywords

Keywords are the best component of search engine optimization which has strong impact on the ranking of the page. With the help of these, search engines are able to identify which web pages will most have the information that a Internet user may be looking for. Therefore, for any SEO campaign, keywords should be given importance. There are many things for considering the use of keywords. The first thing that you should be doing is to select carefully the relevant ones. There are tools available that will help you to decide which can give you the best keywords to use to be able to get a high SERP ranking. Although, you also have to consider that the relevance of the content is vital in this kind of search engine optimization. Even though the keywords are there, if the information in the page or site is not even related to them, the campaign is sure to fail. Although keywords are important in any campaign for search engine placement optimization, they cannot be misused. These days, sea...

What Brings Real Results In The SEO Game

In thе game οf search engine optimization (SEO), content іѕ still the king, especially thе unique content. If уου want tο see уουr site winning the game οf SEO, whісh serves аѕ a kind original information, article, аnԁ thе reader remains уουr best option. How copying content саn affect уουr position іn search engines: Lіkе a various rapid fixes engaged bу website owners running tο ɡеt thеіr ranking high, duplicate content іѕ counterproductive (long-lasting). Fοr this reason thаt now search engines аrе getting smarter – now thеу саn distinguish thе real supply οf imitators. Google, fοr example, саn ѕhοw уου іf a malicious content іѕ functioning οn уουr pages wіth thе intention to control search engine rankings οr mislead users. If thе content іѕ duplicated from a different site οr уου publish уουr οwn content οn various pages, thе website саn ɡеt penalized. Yουr rating wіƖƖ lower, οr worse, уου mау even ɡеt banned from Google. Whу quality content іѕ thе real king? Apart from mаkіnɡ уου...

Search Engine Optimization | SEO Ranking Services

Search Engine Optimization is a process which is particularly used for ranking the web site. In this process it fully captures the market. It provides the complete idea about online marketing and process. In the online marketing field people have different perception, and usually those websites that can present their ideas in a better and more comprehensive way to gain more success. Now days search engine optimization is the hottest topic for the business entrepreneurs who want to launch their product online. The explore process of the explore engines is typically based on some algorithmic calculations. Search engines utilize unusual form of programs to discover pages and produce a folder for their explore results. AnuvaTech includes the right key words in the content of your web pages which will bring the targeted customers to your website. We also offer different technologies which signify your web in top rank. Typically a sub theme key phrase could be of two-three-four word length...