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Showing posts with the label search algorithm

Search Marketing Tool, Panda, causes controversy for Google

After the recent changes to its search algorithm, Google has increasingly been facing allegations of rigging its search results, after many companies have found that their rankings have dropped. Panda is a search marketing tool that identifies all low quality websites and filters them out of the search results. Since the launch of this tool, many companies have experienced a sharp drop in their rankings. Many companies have even found their rankings to have dropped by almost a hundred places in the search engine listings! This change means that many companies now have to alter their SEO strategies to fit into the new system. Google has been denying these accusations of rigging all along; calling them absolutely absurd. Panda was launched in the United States towards the end of February and by now, nearly 12 percent of all the US sites have been affected by the algorithm changes.

Google Offers Search Algorithm with an Eye for Fashion

Though it may be meant only for the US browsers so far but Google has unleashed a new website – Boutiques.com which went live yesterday. This site will let you search for clothes based on category and will allow you to buy online. Shopping for clothes online has always been challenging for shoppers around the world. But this new site from Google will make it all easier. ‘Boutiques’ makes use of a blend of cutting edge search technology and professional opinion which will enable apparel shoppers to shop easily. Not only does it help users find and choose fashion apparel, but it also creates personalized boutique services to perfect the look. You can now get the right look you want or you emulate all your fashion favorites or celebrities at specialty stores. A good number of big retailers are on board for this launch that got an exclusive coverage in The New York Times. But, it’s still unclear whether this will turn out to be yet another Google fad just like their forays into cars to mon...

Change of Google Algorithm will affect Local Search

As everybody has already noticed, Google has made yet another change in its search algorithm over the weekend. This major change made by the search giant has affected both, local as well as geographical search results. This means, for instance, if you are looking up some service in your area, what you will get is a list of all the local businesses in Google Places that are positioned right at the top. Previously, what used to happen was that the Google Places were displayed differently in a map. This separated the local results from the rest of the organic listings on the Search Engine Results Pages. With the new algorithm, all the search engine results will be listed as organic listings on the result page. When Google Places was called Google Business Center, you were supposed to have a physical address at the desired location so that you could add your business. Therefore, if you wanted to rank for different locations, you would have to register with different physical addresses. Wit...