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Search Engine Algorithm for Google changed to Favor Web Sites with Original Content

A senior engineer from Google has confirmed that the search engine giant has altered its search engine algorithm in a way that it favors original content over content that has been copied with the view of increasing search engine rankings. The principal engineer at Google, Matt Cutts, confirmed last week that the search engine has indeed implemented a targeted change in its search algorithm. This algorithm has been designed in a way that will re rank those sites that have copied content from other web sites and also those sites that have considerably “low levels of original content”. Although many users will not notice this change, the change I algorithm will affect over 2 per cent of the search queries. Cutts says, “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site's content”. This change has apparently come in response to the questions challenging the quality of Google'...

Optimizing Your Website for Local Search

Local search engine optimization can be equally time-consuming as regular search engine optimization. However, the same rules apply to both. Quality links and excellent content are a must. Only the tactics are a little different. Small businesses especially require local search engine optimization. The proportion of Google result pages that show a map is one is to thirteen. Then, Google changed its Local Business Center to Google Places. This enables companies to communicate with customers and supplement their profile information including product offerings, coupons, etc. At present, Google is assumed to serve maps more than 1 billion times a month. All you need to do is get your business listed in Google Places. This utility is absolutely free of cost. Although everybody focuses on Google, do not forget to register with Yahoo! Local and Bing Local. Then search for your brand name on the Internet. Include the city and the locality you are supposed to be listed in. if you are not listed...

Facebook Paving its Way to Becoming the Strongest Business Platform in the World

Facebook is now no longer only a web service with more than 500 million users and neither is it going to make money by advertising against those users. It is that one platform on which thousands of online businesses are now going to take shape. Eventually, Facebook will earn lots from each one of those businesses. The social networking giant had never hidden its platform ambitions. It has been talked about as a platform by Mark Zuckerburg and other Facebookers for a couple of years now. A big step in that direction was the release of the OpenGraph API, which allows any website to become a colony of Facebook. On Monday, Facebook made an announcement that it would begin requiring credits for all the in game purchases of the virtual goods. The site would be taking a 30 percent cut from every sale. This was another indication of which direction the company is heading towards. However, the emerging power of Facebook was clearly visible at the second Inside Social Apps conference that was he...

Optimize Your Website with these Effective SEO Techniques

With more and more people connected to the Internet, Google receives more than 500 million search requests every day. As of now, there are around 110 million unique websites in operation and more than 1 trillion URLs. Big and small businesses alike face a challenge in being found in this haystack of websites. But the solution is simple. Search engine optimization is what helps websites to enhance their visibility on the World Wide Web. An effective SEO campaign can most assuredly place a website at the top of search engine results and make sure that it is seen and visited by a wide audience. Go through these tips and allow your online business to stand out and get noticed by customers: Keywords related to your online business should be used. This point should be kept in mind especially when the title tags have to be created. Although readers don't notice them, they are extremely important for the search engine spiders. Encourage back links from other websites. If you have good rela...

The Google Nexus S is now coming up with the Android 2.3 Update

The latest news to hit the Google market is that the Google Nexus S is now coming out with an Android 2.3 Update. For those of you who don’t know, Google Nexus S is the latest mobile and it is now coming out with the Android 2.3 Operating System. This Android 2.3 Update contains the latest User Interface, NFC technology and copy/paste features, and it also provides better performance with better power consumption. This Android Update also has the ability to solve various problems that may occur while sending out SMS’. It is also available on different network providers. With such good looks, Google Nexus S is also very easy to operate. This particular update also comes with improved security features. The Android 2.3 update is the latest version of Operating System that contains all the best and most upgraded features. It has specifications for the 4 inch WVGA Super AMOLED touch screen, LED Flash, 5 megapixel camera auto focus, WiFi connectivity, geo-tagging, EDGE, VGA camera, GPRS, Bl...

Web Owners In for a Pleasant Surprise as Google Updates its Page Rank

All of us know how important Page Ranks are. Especially, since Page Rank is the number one tool used by Google for establishing a site's importance and visibility. Now, Google has updated the Page Rank on their popular toolbar. This step has resulted in much delight of web owners all over the world. Page Rank is a great indicator of the search engine optimization of a website. It tells web masters how their optimization techniques are faring for their website. This is done by checking the Google “score” for each and every page of the website. Many landing pages of websites seem to rank higher since Google's Page Rank has been updated. The Page Rank score assigned to many of these landing pages ranges from zero to ten. What is puzzling is that Google has taken almost a year to update its Page Rank algorithm. However, at least the hard work and efforts put in by countless SEO services agencies all over the world for their clients' websites finally looks like it is paying off....