Google Ranking SEO | Google SEO Optimization Services

After the recent changes to its search algorithm, Google has increasingly been facing allegations of rigging its search results, after many companies have found that their rankings have dropped. Panda is a search marketing tool that identifies all low quality websites and filters them out of the search results. Since the launch of this tool, many companies have experienced a sharp drop in their rankings. Many companies have even found their rankings to have dropped by almost a hundred places in the search engine listings! This change means that many companies now have to alter their SEO strategies to fit into the new system. Google has been denying these accusations of rigging all along; calling them absolutely absurd. Panda was launched in the United States towards the end of February and by now, nearly 12 percent of all the US sites have been affected by the algorithm changes.

Online direct marketers are now being encouraged to concentrate their online search marketing efforts on a new search alliance that has been launched by Yahoo and Bing, thus putting Google in the backseat. With these two mammoth companies working together, they still manage to take up only 8 percent of the market share, as compared to Google’s 90 percent. However, markets have in the past, found it extremely inconvenient to come up with 3 separate PPC campaigns to ensure that their search results appear in all 3 search engines. Now however, keeping this in mind, Yahoo and Bing have collaborated and are urging people to market through their search alliance, as this would mean that search marketers have to come up with only one direct marketing campaign for both the search engines. Both the companies are hoping that this collaboration will give their customers a more realistic choice than using just Google, and it might decrease the popularity of the leading search engine.

The European Commission has started an anti-trust investigation alleging that Google has abused its dominant position in online search market. However, only starting these proceedings does not prove the wrongdoing of this search giant. A thorough investigation will be carried out to verify whether Google has really abused its market position. Google has also allegedly lowered the Quality Score for sponsored links of vertical search services. The Commission will be looking into these allegations too. Quality Score is one of the major factors that determine the price paid by advertisers to Google. But there are always certain web sites that are unhappy with their ranking positions in search engines. At the end of it all, the allegations made by Foundem.com.uk and ejustice.fr were soundless and unfounded. Adam Kovacevich Google spokesperson said that content plays a major role while ranking web sites. Content that is original and high in quality will help a site rank high. Whereas more th...