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Showing posts with the label search engine rankings

Google has a New Navigation Tool Bar

Trustworthy reports have shown that Google has rolled out a new navigation bar to the public after nearly 6 months of rigorous testing. This navigation bar could help improve the overall efficiency of the news content marketing services, as it helps to move relevant articles higher up in the search engine rankings, which in turn leads to increased traffic, increased sales and increased effectiveness of the search engine optimization techniques. This navigation bar is shorter than the one before and has more graphics and color in its interface. It also helps to efficiently remove clutter by grouping all the extra links in a menu. The bar has reportedly been inspire by Google Chrome and also helps by removing link underlining and replaces it with a colored bar that allows for more spacing between the links. What’s more, the site also boasts of having an extra gear icon that provides more options and preferences for the user accounts. Google has tested the new navigation top bar last week...

Search Engine Algorithm for Google changed to Favor Web Sites with Original Content

A senior engineer from Google has confirmed that the search engine giant has altered its search engine algorithm in a way that it favors original content over content that has been copied with the view of increasing search engine rankings. The principal engineer at Google, Matt Cutts, confirmed last week that the search engine has indeed implemented a targeted change in its search algorithm. This algorithm has been designed in a way that will re rank those sites that have copied content from other web sites and also those sites that have considerably “low levels of original content”. Although many users will not notice this change, the change I algorithm will affect over 2 per cent of the search queries. Cutts says, “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site's content”. This change has apparently come in response to the questions challenging the quality of Google'...

Article Marketing - Now an SEO Strategy

Website owners and, in particular, small business sectors online are now embracing article marketing on a regular basis. This is a tactic that is allowing them to clutch the kind of search engine rankings that used to be the sphere of large SEO companies only. With an array of services to choose from, even the most modest sites can afford to make advances, where once it would have been long hours of tedious work to achieve even the most nominal results. As the hunger for quality electronic content grows, the use of articles as a way to get the word out about a website or business of any size is proving to be one of the best ways to present consumers with new ideas, merchandise and services. According to the numbers let go in a variety of publications each year which cover the web, the human population online is growing at an exponential rate across the planet earth and that is not expected to drop off any time soon. That means that more and more browsers are now able to access the web....

How Google Instant Preview is going to Affect SEO

With the launch of Instant Preview, Google allows its users to have a quick preview of a web site before they even visit it. It has taken a screen shot of every web page and added in its index, so that users can see it just by rolling over or clicking on a magnifying glass icon. This icon is located at the right of every search result. This new improvement in technology is obviously going to change the face of SEO drastically. However, the change is not going to be in terms of search engine rankings or the way a web site has been optimized. What it is going to change is the user's decision to visit your web site. The decision, as we can all see, is going to hugely depend on the first impression a user has of a web site. This means that now web designers will have to concentrate more on the design of the web site, where initially, design was sometimes sacrificed for the sake of packing in rich content, now design is going to rule. Some flash web sites may suffer negative effects of ...