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Google’s commitment to making the web faster has always been interspersed with problems, but has come out stronger than ever. Recently, they have announced an internally developed image format specially for use on the net. This could have a huge impact on the page loading speed. Photos and images take up 65% of the bytes that are transmitted per web page. It significantly slows down the web experience. The JPEG, PNG and GIF formats were established over a decade ago and are out-of-date formats. This led to Google trying to see if they could find a way to compress the images to load faster in an HTML browser without reducing its resolution or quality. They tool the wraps off the WebP image format. It is an open source project which is derived from related work to improve the video image compression. After random tests on 1 million images picked from the web, Google has determined that the average advantage to use the WebP format is 40% without any noticeable loss in the visual quality. ...

Google has launched a service, “Google Prediction API” for developers, that would help them pave a simple way to create a software that learns to handle incoming data. Just like the Google hosted algorithms could be trained for sorting out emails into categories for “praises” and “complaints” using a dataset that offers many examples of both types, similarly, in using API, the future emails can be screened by software and handled accordingly. Only few hundreds of developers have access to the service and they are already creating amazing things. The users come from different backgrounds and many want to opt for product recommendation. As a matter of fact, machine learning is not an easy feature to build into a software. There are different mathematical techniques and algorithms that work best for different kinds of data. You need specialized knowledge when it comes to machine learning to consider utilizing it in a product. Google’s service offers a machine learning black box, wherein t...

Web marketing solutions will be broaden as now Google is launching sponsored map icons in beta mode. Google always has a surprise for us every now and then. Their new innovations not only make sure they remain in the spotlight, but it also keeps us happy. People will have a great time reaching out for the Google map as now they will find sponsored map icons displayed on it. Now, company logos will appear on the map making the search more enjoyable. The sponsored map icons is now in beta stage and will be tested using big brands like HSBC, Public Storage, Target and Bank Of America. Well, Google loves to experiment first when they launch something new. Great just to see whether users response well or not. If this feature tunes well with the users, then it will be rolled out to other companies.The logo will simply replace some point of interest icons but it will not be displayed according to the query typed into the Google Maps. Companies will be charged CPM (Cost Per Impression) rather ...