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Floating carpets of thick blackish crude oil aren’t the only problem BP is trying to put a cap on. The company responsible for the biggest ecological disaster in U.S. history is facing huge criticism being spread through social media, and there doesn’t appear to be any end in sight. Bill Walker, general manager, Fleishman-Hillard said, “There has been an absolute explosion of peer-to-peer discussions about BP in social media on Twitter and Facebook and other sites and the vast majority of it is overwhelmingly negative.” The latest criticism follows recent news that the company bought search terms from Google to direct users to the BP websites information on clean-up efforts. A search done by ABC News for the words “oil spill” in the news portion of Google.com was showed in a highlighted link with the words “Learn more about how BP is helping,” on the tag line. BP spokesman Toby Odone said the aim was to make information more accessible. Odone further told ABC,“We have bought search ter...

Reaching a top spot in Google or any other search engine is important in gaining targeted traffic to your site. One way to get to the top position is through the amount of backlinks you have pointing to your site. Every time a site link back to you, Google finds your site much more valuable, therefore you can say large amounts of backlinks is the key to gaining top position in Google. There are ways to get quality backlinks if you put little time for achieving it. • Blog Commenting- By commenting on the other people’s blogs is a great way for getting backlinks to your site. If you are offering valuable information in you comment, then your comment should get approved. Each comment approved is another backlink for your site. However, you should try commenting on high rankings blogs. • Forum Signatures- Register with the forums that are of some relevance to your site and then add your URL in the signature section. You do not want to blindly advertise your link in the forum or you m...

For a successful online marketing, technology is an important component where marketers depend on marketing tools in order to plan, implement and determine websites and campaigns. Google has some free tools to help internet marketers. Here are some tools listed for marketers who have a limited budget and those who don’t need more advanced features. Ad Planner: This tool is useful for planning an ad strategy. It can also gain valuable insights how you can get better target and meet the requirements of the website visitors. You can add some parameters describing the site audiences and it will provide a list of the websites that the visitors mostly visit. You can study those websites and analyze why they have that you don’t for the users. Webmaster Tools This tool contributes an important part for any marketing strategy depending on the search engines. Webmaster tool is specified for Google’s search engine but it can provide the feedback and overview will also help you to optimize your si...