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ValueTrack is a tool that has been designed for advertisers that use third party software’s for their campaigns. It has also been structured for those advertisers who have total access to web logs. Recently, Google announced the current updates for ValueTrack. Jason Shafton, writing on Inside AdWords, says that the changes made will help a lot. They will make things easy for the users of the Pay per Click services of any company. With the help of the updated tool, they will be able to separately monitor the clicks on search and content ads. He added, “With the additional ValueTrack enhancements available today, you can track even more detail including the keyword matching option for your ad clicks”. The keyword matching option for the ad clicks is achieved by an extra network parameter and match type to the destination URLs. All this can be explained with the help of an example. Say, someone clicks on an advertisement from a search partner. This advertisement must be triggered by a bro...

Google is trying to launch a 1 Gbps broadband network for 850 faculty and staff homes at Stanford University campus in 2011. Currently they will install it for an experimental test drive. Google has struck a deal with the University of Stanford to build a broadband network that will fuel the Internet speed to 1 gigabit per second. The experiment will start early next year. This is Google’s latest effort to test how the ultra high speed broadband access works in homes. This could mean the current residential online connections would be 100 times faster. The search engine depends on fast speed broadband connections and they have ensured its applications that they would serve their consumer effectively. They also proposed to test such networks in American communities that serve 50,000 to 500,000 people. They will announce the selected community or communities by the end of this year hopefully. The network for now will be installed at the Stanford University’s residential subdivision on th...

When Google Instant was launched, everyone thought that nothing new could ever be innovated in the realm of SEO. That Google had finally reached a dead end. But, have you ever tried to analyze the importance of SEO in terms of this new innovation? Google Instant promises a new search experience for the users. Not only that but it is on a mission to bring down the influence of unethical SEO methods on search ranking. Google Instant is a major development in the search technology as it is saving us time and at the same time filters the search before we even hit the search or enter key. When you type in the keywords, you don’t have to hit the search button or push the enter button. With each letter that you type, Google will predict the result and you can see them at the page bottom as you type. When you see your search result, you can just stop typing or continue typing till you get it. This way Google Instant saves time significantly by eliminating the need to click on the search or the...

Google has always focused on providing their users with more relevant results. Location is one key factor that they have been using to customize the way we find information. Now, they have moved the location settings to the page result’s left panel. That will be seen easily and we can also control our preferences. Though there is nothing new in the search relevant results but it will be easier for us to see the location and make any changes as per our choices. Google is doing their best to detect the most useful location automatically but sometimes, we do not get the right results and we would want to change the whole setting. We may also want to change the location to explore another area for more relevant information. The location that we can set can be as specific as an entire nation or a particular zip code, but it will lead us to more relevant search results. To see the setting, just click on “View Customizations”, which can be seen on the result page and if you want to modify the...

Google's Doodle's have always been extremely aw-inspiring to all those budding artists out there and to the layman as well. They tend to put up some amazing pieces of art on their homepage from time to time. This time, they have taken doodling to a whole new level! Google has now found a way to even wish us, their user's, on our birthdays through their Doodle's! If you visit Google’s homepage when you are signed in, and it happens to be your birthday, you can see a special Doodle linking to your Google profile. You will be able to see colorful confetti and a birthday message – just for you! Google strives to make the search experience for their users smoother as the time goes by. But, it is not just all about the searches but about the users. Doodles are a fun part of the whole search experience and Google is sharing these little interesting ways to help celebrate their users big day. If you include your date of birth on the Google profile, a special treat will be seen ...

Although Google shares a ‘love or hate’ relationship with Facebook and Microsoft, it is important however, for the latter two to learn something from the legend. Google is credited to have 66% of all searches, a slight increase from the past few months. While on the other hand, Facebook and Bing are combining their force to improve the search engine results. Facebook and Bing may try different means to throw down Google but they seem to make the same mistakes over and over again. Google may be a search giant but it is definitely not a search company. One of the strongest strategies that Google took in the last quarter lies in its advertising. That helped them gain a 23% hike in the growth. They have done a great job to match the ads that someone might click on to the person searching and they do it on a straight content. Facebook has been driving a huge amount of traffic but as compared to Google their revenue is pretty small while Bing is way behind both. Google actually is an adverti...