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Twitter is trying to start a new interface in the coming days and the updated version will include video and image sharing compatibilities, which will be integrated directly into a user’s streams. This makeover will give the millions of users a more sophisticated look. As compared to Twitter developers, who have been developing multimedia-sharing Twitter apps for some time, Twitter.com is actually far behind. The only changes made is the the third party apps like TwitVid, TwitPic and Twitgoo will be accessible directly from the Twitter.com making it more like Facebook. So, will the new Twitter affect the connection you have with your customers? Not too much. This new feature may make other Twitter desktop clients irrelevant. It will be easier to engage and interact with the customer base with so many info-sharing options that will be available. Multimedia is crucial in today’s marketing world to develop brands through social media and with Twitter partnering with Dailybooth, Justin.TV,...

Twitter is now launching a video ad network, SocialAds, which has emerged from its TwitVid. SocialAds has been positioned to help advertisers enhance their social media presence and as an alternative to pre-roll video ads. It allows users to buy followers and re-tweets and provides social analytics. The pricing model is based on price-per-action, which means if the impressions don’t result in action, it won’t be charged. Bidding will begin at 1 dollar per follower and 75 cents per re-tweet. Higher bids will receive a better placement on the ad units. Like, advertisers can place their bids on popular videos or content producers from famous personnel who have selected TwitVid as their preferable video tweeting service. A private alpha testing had earlier yielded over 400 followers to one person in just less than an hour with 2% users were shown an ad followed by a brand. Through this self-service advertising network of SocialAds, advertisers can now create their customized campaigns targ...