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Google is now being pressed by the U.S. Justice Department to let it monitor its business operation in order to gain approval of the company’s $700 million acquisition of travel data provider, ITA Software Inc. Google has been resisting the department’s demands, as this would give the government the authority to review company behavior that could potentially hurt competition. For instance, officials want Google to assure them that it isn’t ranking its services higher than its competitors in the search results. These negotiations between Google and the government are the latest signs that federal antitrust authorities are concerned about Google’s dominance as the world’s most popular search engine. The Federal Trade Commission is considering conducting its own antitrust investigation of the company’s operations. Google’s rivals, Microsoft and Kayak have accused the company of intentionally harming the competition. The outcome of the Justice Department’s probe into the ITA acquisition ma...

Google’s latest effort to find its way into the social networking sphere has just been unveiled. The Google +1 is the company’s version of Facebook’s “Like” button. The +1 button will now start showing up next to search results and on all the pages on the web, and by clicking on it; you will be recommending a site or a page. What’s more, the search results and ads that you see will also tell you if any of your contacts has vouched for or recommended them. Many people feel that this is just another one of Google’s attempts to get into the social sphere, what with most of their other attempts falling flat. How can it be that a company as huge as Google and as innovative as it can fail so miserably at making it in the social networking sphere? At the end of the day, it all boils down to vision. Google has so far been suffering from an acute case of far-sightedness in the social sphere. Right from its early days, Google has sought to organize information and make it easily accessible. Ther...

Google announced in its blog that they are adding a new notice service that would include a separate warning page. This move is designed to offer searchers the most relevant and the safest search results. This will be the company’s search trend next year. A variety of automated tools are used to detect hacked sites and a message will indicate security compromises, which will be included under the links to violated result pages. Searchers can choose to click marked results and opt to click warning labels to learn more about the suspected site. Google has also assured website masters that it will work to help them in case their sites are hacked. This will prevent them from losing traffic because of the notification. The company will contact the webmaster through the Webmaster Tools account or through the email addresses found on the web page. The notification on the search result will be removed once the problem is fixed. Google has stated that adding this feature is only an effort to ma...