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Google Turning Psychic

When Google does something new, they do it with a bang, but this time they are going to do something unexpected. Google has stated that they are trying to give users search results before they even know what they want. How is this even remotely possible? Are they turning psychic? Marissa Mayer, vice president of location services said that the company is working on providing its users with results without having to search. The idea, as she said, was to push information to people. With the location in context, they can look at where users have been going on the web, with the help of the browser and a toolbar. This is a huge UI challenge that they strive to achieve. While on a PC, the search results might come up on the browser’s panel, which complements the user’s own Web browsing. For mobiles, the information provided would be based on the user’s location. The search results would be entirely based on the location of where the user is right then. They will figure out where the next mos...

Google Will Boot Websites to Check Pirated Content From AdSense

Google has stated that they will be taking a rigid step to boot AdSense partners who use their sites to post duplicate content. As the web has grown so fast, they are facing an increasing number of issues that relate to infringing content. This stricter stance against piracy on its own website as well as the sites of their partners is the latest step taken by Google. While monitoring AdSense sites closely for pirated materials like audio files, Google also announced that they would be focusing on the following: Increase the response time to 24 hours or even less when complaints are made by content owners about pirated materials appearing at the Google sites. Make sure Autocomplete is not filled with words that are closely similar to searches for pirated content. They will also venture to make authorized content more easily available at the search results. Though it is not a sudden outburst that Google is making about pirated content showing up on AdSence or Google, but, since they are ...

Google's Caffeine: A sudden transformation from Months to Seconds

Marketers and news hounds may still if Google's Caffeine, which now delivers search results from updated sites within seconds, is fast enough. But it wasn't too long ago when Google used to update its index only once every 30 days. On the day of the terrible 9/11 attacks, Google News did not even exist! The search giant, at the time, had only been around for three years and wasn't providing the latest news reports as they appeared online. But soon after the attacks, there were various news sites that had trouble keeping up with the sudden surge in the number of online news readers. As Google was able to access those sites, it started posting cached versions of them because it had the bandwidth to support the visitors, as said by Matt Cutts, head of Google's Web spam team. "Over the course of several hours, we had useful content where people couldn't otherwise get to it because most of the other sites were down" he said. This post 9/11 demand for breaking n...