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Though it may be meant only for the US browsers so far but Google has unleashed a new website – Boutiques.com which went live yesterday. This site will let you search for clothes based on category and will allow you to buy online. Shopping for clothes online has always been challenging for shoppers around the world. But this new site from Google will make it all easier. ‘Boutiques’ makes use of a blend of cutting edge search technology and professional opinion which will enable apparel shoppers to shop easily. Not only does it help users find and choose fashion apparel, but it also creates personalized boutique services to perfect the look. You can now get the right look you want or you emulate all your fashion favorites or celebrities at specialty stores. A good number of big retailers are on board for this launch that got an exclusive coverage in The New York Times. But, it’s still unclear whether this will turn out to be yet another Google fad just like their forays into cars to mon...

ValueTrack is a tool that has been designed for advertisers that use third party software’s for their campaigns. It has also been structured for those advertisers who have total access to web logs. Recently, Google announced the current updates for ValueTrack. Jason Shafton, writing on Inside AdWords, says that the changes made will help a lot. They will make things easy for the users of the Pay per Click services of any company. With the help of the updated tool, they will be able to separately monitor the clicks on search and content ads. He added, “With the additional ValueTrack enhancements available today, you can track even more detail including the keyword matching option for your ad clicks”. The keyword matching option for the ad clicks is achieved by an extra network parameter and match type to the destination URLs. All this can be explained with the help of an example. Say, someone clicks on an advertisement from a search partner. This advertisement must be triggered by a bro...